Product Marketing Lead, Upstart

• 10+ years of experience in growth or product marketing for consumer-facing technology products, ideally mobile-first
• Demonstrated success driving acquisition and engagement for app-based products
• Experience owning go-to-market strategy and growth for a new or early-stage product
• Strong understanding of key financial drivers including LTV, CAC, payback periods, and unit economics
• Experience managing or influencing a product P&L and making prioritization decisions based on business impact
• Proven ability to use data and insights to shape positioning, improve conversion, and influence roadmap
• Effective cross-functional collaborator with Product, Growth, Analytics, and Creative teams

Desirable

• The Growth Team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit
• We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives
• We are looking for a full-stack growth marketing manager, who can help us grow our new products sustainably through compelling and creative ways
• As the Product Marketing Lead –, you will lead product marketing for our newest product putting technology to work for everyday Americans
• Every year, millions of people turn to high-cost payday and cash advance loans to cover short-term needs, often paying excessive fees and interest to make ends meet. Our mission is to build products that help our customers stabilize their lives and build real financial security
• You’ll drive the growth strategy, go-to-market execution, and customer adoption plan from the ground up, shaping how borrowers discover, understand, and repeatedly use the product. This is a high-impact role for someone who can translate insights into action, and who thrives in fast-moving, zero-to-one environments
• Own the growth goal and go-to-market strategy for a mobile-only lending product: Lead the strategy and execution to drive acquisition, engagement, and funded loans through Upstart’s app. You’ll be responsible for identifying the most impactful growth levers and collaborating cross-functionally to activate them
• Define and evolve product positioning and messaging to maximize clarity, trust, and adoption. You'll craft compelling narratives and value props that resonate with mobile-first borrowers and differentiate the product in a competitive landscape
• Drive mobile acquisition and retention: Partner with lifecycle, performance marketing, and creative teams to launch integrated campaigns that grow app installs, boost engagement, and increase repeat usage
• Partner on borrower and market insights: Work closely with our Consumer Insights team to translate qualitative and quantitative research into actionable marketing strategies. Use insights to shape positioning, messaging, and the borrower experience
• Support in-app journey optimization: Partner with Product and Design teams to identify friction points in onboarding and application flows. Contribute to testing and refinement efforts that aim to improve conversion and enhance borrower engagement
• Measure what matters: Define success metrics and continuously track performance across acquisition, activation, and retention. Use data to drive iteration, clearly communicate impact, and make decisions grounded in business outcomes.Develop a deep understanding of how the product generates revenue and what levers impact profitability. Use that knowledge to guide marketing strategy and optimize spend for long-term, sustainable growth
• Stay ahead of market trends: Monitor the competitive landscape and emerging consumer behaviors to inform positioning and marketing strategy