Product Marketing Lead, Upstart

• 10+ years of experience in growth or product marketing for consumer-facing technology products, ideally mobile-first
• Demonstrated success driving acquisition and engagement for app-based products
• Experience owning go-to-market strategy and growth for a new or early-stage product
• Strong understanding of key financial drivers including LTV, CAC, payback periods, and unit economics
• Experience managing or influencing a product P&L and making prioritization decisions based on business impact
• Proven ability to use data and insights to shape positioning, improve conversion, and influence roadmap
• Effective cross-functional collaborator with Product, Growth, Analytics, and Creative teams

Desirable

• The Growth Team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit
• We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives
• We are looking for a full-stack growth marketing manager, who can help us grow our new products sustainably through compelling and creative ways
• As the Product Marketing Lead –, you will lead product marketing for our newest product putting technology to work for everyday Americans
• Every year, millions of people turn to high-cost payday and cash advance loans to cover short-term needs, often paying excessive fees and interest to make ends meet. Our mission is to build products that help our customers stabilize their lives and build real financial security
• You’ll drive the growth strategy, go-to-market execution, and customer adoption plan from the ground up, shaping how borrowers discover, understand, and repeatedly use the product. This is a high-impact role for someone who can translate insights into action, and who thrives in fast-moving, zero-to-one environments
• Own the growth goal and go-to-market strategy for a mobile-only lending product: Lead the strategy and execution to drive acquisition, engagement, and funded loans through Upstart’s app. You’ll be responsible for identifying the most impactful growth levers and collaborating cross-functionally to activate them
• Define and evolve product positioning and messaging to maximize clarity, trust, and adoption. You'll craft compelling narratives and value props that resonate with mobile-first borrowers and differentiate the product in a competitive landscape
• Drive mobile acquisition and retention: Partner with lifecycle, performance marketing, and creative teams to launch integrated campaigns that grow app installs, boost engagement, and increase repeat usage
• Partner on borrower and market insights: Work closely with our Consumer Insights team to translate qualitative and quantitative research into actionable marketing strategies. Use insights to shape positioning, messaging, and the borrower experience
• Support in-app journey optimization: Partner with Product and Design teams to identify friction points in onboarding and application flows. Contribute to testing and refinement efforts that aim to improve conversion and enhance borrower engagement
• Measure what matters: Define success metrics and continuously track performance across acquisition, activation, and retention. Use data to drive iteration, clearly communicate impact, and make decisions grounded in business outcomes.Develop a deep understanding of how the product generates revenue and what levers impact profitability. Use that knowledge to guide marketing strategy and optimize spend for long-term, sustainable growth
• Stay ahead of market trends: Monitor the competitive landscape and emerging consumer behaviors to inform positioning and marketing strategy

• Comprehensive health plans
• 401k Plan
• Life insurance
• Disability insuranc
• Generous vacation policy
• Flexible time off
• Parental leave
• Technology equipment budget
• Personal development budget
• Various clubs and extracurricular activities
• Catered lunches
• Fully-stocked micro-kitchen

Total funding: $135.7m

Business startups across the world usually seek out funding, but this is often difficult for companies led by millenials. Millennial entrepreneurs with an excellent track record in business are increasingly requiring access to these loans, but their lack of credit history results in proposals frequently being declined.