Head of Brand Marketing, Rent the Runway
$154.2-220k
+ Equity
4-5 days a week in office (Brooklyn, NY )
Women's clothing subscription service
Be an early applicant
Women's clothing subscription service
501-1000 employees
Be an early applicant
$154.2-220k
+ Equity
4-5 days a week in office (Brooklyn, NY )
501-1000 employees
Company mission
Rent the Runway's mission is to power women to feel their best every day.
Role
Who you are
- Adaptable leader: You've proven that you can lead talented, dynamic teams in high growth environments with limited structure. You can attract world class talent, coach them to achieve their potential. You are highly adaptable, can operate in an environment where plans can shift dynamically and can drive to order and thoughtful prioritization in situations with imperfect information
- Results oriented: You set clear and ambitious goals and hold yourself and your team to the highest standard to achieve those goals. You are able to distill complex facts into clear strategy and recommendations. You have a track record of building omni-channel roadmaps that lead to high growth
- Resourceful marketer: You know how to balance short-term financial goals with medium and longer-term brand needs and growth plans. You’re willing to get scrappy and have experience building brands without enormous budgets. You tap experts in your network to fill gaps in your own expertise and build organizations that complement your own strengths
- Customer obsessed: You deeply care about your end customers and will do anything you can to make them happier. You are focused on removing friction from their experiences. You know them intuitively and go beyond just giving them what they want in order to truly delight them
- Tenacious: You are motivated by a challenge and are willing to try-fail-try again. You are comfortable with ambiguity. You see obstacles as opportunities
- 12+ years of brand marketing experience for consumer retail or services
- Experience at direct-to-consumer e-commerce company with $100-500M in revenue
- Experience leading teams & diverse groups of functions
- Experience with a range of brand building channels, including community, content and/or partnerships
- Track record of high-caliber marketing campaigns that cut through the noise and drive business impact
- Brand turnaround experience preferred
What the job involves
- The Head of Brand Marketing you will be responsible for making more women aware of, likely to consider purchasing from, and advocates for Rent the Runway
- Lead & manage a team including direct reports across brand & integrated marketing, creative, videography, and photography
- Create a high-performing team, including hiring, coaching & retaining top talent
- Review the organizational structure for the team, operating model, and optimal balance of internal and external resources required to support business goals
- Drive collaborative business plans with business and product partners to ensure alignment on goals for the brand, proper resourcing and bets across channels to support brand goals. Develop and own a clear & strategic roadmap to support these business plans
- Own the overarching brand strategy, including audience insights, segmentation, & positioning
- Define the core mechanisms that we will use to grow the brand, and prioritize investments across campaigns, partnerships, & creative production accordingly
- Oversee the development of major creative campaigns for our core products and brand. Drive decision on campaign goals, support the team in writing inspiring briefs, allocate budget to drive those ideas forward, engage with stakeholders to ensure we achieve desired outcomes, and define clear success metrics & measurement strategies for each campaign
- Refine the processes our internal creative team uses to respond to marketing briefs and produce remarkable campaigns that drive awareness, retention, loyalty, and growth
- Act as a strong cross-functional partner who is deeply invested in learning and supporting teams across the company
Our take
Rent the Runway seeks to profit from two important trends in apparel consumption: wanting to stay on top of the latest fashion trends while living and purchasing sustainably. By providing a platform for women to rent designer pieces, its users can have it all.
The company allows users to rent, subscribe, or buy designer apparel and accessories. It achieves this with its network of partnerships with hundreds of top designers and managing the crucial but complicated logistics in-house. It offers its partnered brands sophisticated analytics about potential customers in return for lower prices on designer garments.
Rent the Runway is now focused on diversifying revenue streams while reducing its costs. Its recent partnership with Amazon is an example of this new direction: while it will use this chanel sell to clothes previously rented through its platform, it will for the first time be selling new clothes based off of rental items modified in line with market data.
While moves such as this may well shift Rent the Runway towards profitability, it also risks undercutting the company's central message of sustainability and supporting the circular economy. The company believes that by creating better quality clothing it will nonetheless be aiding in the fight against fast fashion. Time will tell if this move helps or hinders the sustainability movement, but it is likely to boost Rent the Runway's bottom line regardless.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2020
$80m
SERIES G
Mar 2019
$125m
SERIES F
Total funding: $401.2m
Company benefits
- Generous Paid Time Off including annual leave, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
- Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
- Paid Sabbatical after 5 years of continuous service
- Exclusive employee subscription and rental discounts
- 401k match
- Work from home opportunities
- Comprehensive health, dental care and dependents care from day 1 of employment - Your health comes first and we’ve got you covered.
- Competitive Stakeholder Pension - taking care of your future
- Company wide events and outings - our team spirit is no joke - we know how to have fun!
- Hybrid Work - our corporate employees have the option to work remotely 3 days a week, in accordance with Company policies
Company values
- Great ideas can come from anywhere
- Opportunity is yours for the taking
- Risk and failure are encouraged
- Embrace and trust the RTR Family
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Jennifer Hyman
(CEO)Prior to Rent the Runway, was director of business development at IMG where she focused on the creation of new media businesses for IMG's fashion division.
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