Senior Product Designer, Babylist
AI Builder
$178-213.6k
+ Equity + Bonus opportunities
Online universal baby registry
Open for applications
Online universal baby registry
1001+ employees
Open for applications
$178-213.6k
+ Equity + Bonus opportunities
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You design and ship production frontend code. You don't hand off to an engineer and hope for the best — you close the gap yourself. Transitions, micro-interactions, error states, empty states, keyboard behavior. React, React Native, SwiftUI, or equivalent. You have opinions about component architecture
- You move from concept to interactive prototype in hours, not weeks. You use AI tools to compress exploration cycles. You have a portfolio of things you have designed and built this way — shipped, not just prototyped
- You're a systems thinker. You see how a single interaction fits into a broader flow, how flows connect across products, and how a design system enables all of it. You design for coherence, not just screens
- You can plan and run research end-to-end. Generative and evaluative. You bring concrete qualitative and quantitative evidence into design decisions, not just instincts
- You know what's worth building. You make PMs and engineers faster by reducing ambiguity and tightening scope — not by creating review cycles
- You hold a high bar for craft. You notice the details most people can't articulate but everyone responds to — motion, accessibility, emotional tone. You have a portfolio of shipped consumer product work across web and native mobile that demonstrates this
- You seek feedback before it finds you. You put rough prototypes in front of users early, share in-progress work before it's polished, and treat critique as signal, not threat
- Excited about the AI transformation, not anxious about it. You naturally reach for AI to move faster and improve your output — and you want to help shape what an AI-first design organization looks like
What the job involves
- The modern tech stack has collapsed the distance between designing an experience and shipping it. We're hiring a Senior Product Designer to build the next generation of Babylist by leveraging this reality
- Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the bar for whether something is intuitive, beautiful, and emotionally right for the user
- You work alongside product managers, engineers, and data partners, but you are the one driving the experience layer and making sure every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business
- In this role, you shape how parents discover products, receive gifts, and navigate early parenthood across web and native mobile — these are not casual interactions, and the experience has to be easy to use, easy to understand, and worthy of the trust families place in us
- Own the experience layer for a customer journey or product surface end-to-end — from information architecture and interaction patterns to shipped frontend code
- Design for families navigating one of the most stressful and meaningful transitions of their lives — the bar is simple, intuitive, and emotionally right, not just functional
- Contribute to and evolve Babylist's design system — reusable components, interaction patterns, consistency across web and native mobile
- Run your own research: user interviews, usability testing, fast feedback loops through Babylist communities and other channels
- Write production frontend code — implement, refine, and polish the experiences you design directly in the codebase
- Model AI-native workflows for the team — prototype, synthesize, build — then share and teach what's working
- Support non-designers in contributing to the experience layer — act as a quality bar and consultant, not a gatekeeper
- Instrument your own work, track whether it's moving the right metrics, and make clean iterate/pivot/stop decisions based on evidence
- The experience surface is enormous — registry, shop, gifting, health, content, native app — and you'll own a meaningful piece of it, end-to-end, with real creative and technical authority
- Babylist is early in an AI transformation that's changing how the whole company builds — design is at the center of that shift, and this role will help define what AI-native design looks like here
- You'll be writing production code on a product used by millions of families at one of the most emotionally significant moments of their lives — the craft actually matters in ways you can feel
- This is not a role where you'll spec work and wait — you'll move fast, build things yourself, and see your decisions shipped
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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