Senior Product Designer, Babylist
$178-213.7k
+ Equity + Bonus opportunities. For candidates based in Canada, the annual base salary for this role is CAD $137,280 to $171,600
Online universal baby registry
Open for applications
Online universal baby registry
1001+ employees
Open for applications
$178-213.7k
+ Equity + Bonus opportunities. For candidates based in Canada, the annual base salary for this role is CAD $137,280 to $171,600
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- This role is for someone who’s comfortable owning ambiguous, high-traffic surfaces without a playbook
- If you’ve mostly worked on isolated features, or prefer clearly scoped tickets over defining the problem itself, this will feel uncomfortable
- If you rely on long research cycles or handed-down strategy before designing, this won’t be the right fit
- 5+ years of product design experience working on consumer-facing products with complex, multi-step user flows (e.g., marketplaces, e-commerce, or lifecycle products)
- Strong portfolio demonstrating native mobile (iOS/Android) and responsive web design, including shipped work you can clearly articulate your role in
- Expert-level proficiency in Figma, including building high-fidelity mockups, interactive prototypes, and scalable component systems
- Proven experience designing end-to-end user journeys, especially for flows with multiple actors or states (e.g., creators vs. contributors, buyers vs. recipients)
- Comfort operating in ambiguity, able to take loosely defined problems and turn them into clear, testable design directions
- Experience collaborating deeply with Product and Engineering, including participating in tradeoff discussions, design reviews, and implementation QA
- Hands-on experience using lightweight research methods (e.g., usability testing, prototype validation, rapid feedback loops) to inform design decisions
- Working knowledge of design systems, including contributing reusable components and maintaining consistency across surfaces
- You're genuinely excited about what AI can do—especially in design workflows like rapid prototyping, exploration, and iteration—and you actively use AI tools to improve your speed and craft
What the job involves
- As a Senior Product Designer on the Registry team, you’ll own the experience that helps millions of expecting parents create, manage, and share their registries—and makes it easy for friends and family to give meaningful gifts
- This is one of Babylist’s highest-impact product areas, spanning both sides of the marketplace
- You’ll design across web and native mobile, shaping flows that carry real emotional weight while balancing usability, clarity, and trust
- Day to day, you’ll move between shaping new concepts and refining shipped experiences
- You’ll partner closely with Product and Engineering to define problems, make tradeoffs, and get high-quality work out the door
- Some weeks you’re mapping end-to-end journeys or rethinking core flows; others you’re deep in Figma tightening interaction details, reviewing builds, and ensuring what ships matches intent
- You’ll work within and extend our design system, contributing patterns that scale across the product
- Design and ship end-to-end registry experiences that improve how users create, manage, and share their registries across web and mobile
- Identify and resolve friction in key registry flows, making complex actions feel simple for both registrants and gift-givers
- Define new product directions by translating ambiguous problem spaces into clear interaction models and user experiences
- Partner with Product and Engineering to bring ideas from concept through launch, ensuring high-quality execution in the final build
- Iterate quickly on concepts by putting work in front of users early and incorporating feedback into refined solutions
- Raise the quality bar of shipped experiences through detailed interaction design, visual polish, and thoughtful edge case handling
- Contribute new components and patterns to the design system that support consistency while enabling teams to move faster
- Use modern design and prototyping tools to explore multiple directions efficiently and bring ideas to life at a high level of fidelity
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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