Senior Product Designer, Babylist

• Craft and experience obsessed. You care deeply about how things feel, not just how they function. You notice the details most people can't articulate but everyone responds to like transitions, motion, and accessibility. You hold the high bar for delight and have a portfolio of shipped consumer product work across web and native mobile that demonstrates this
• A systems thinker. You see the full picture. You think about how a single interaction fits into a broader flow, how flows connect across products, and how the design system enables all of it. You design for coherence, not just screens
• Industry aware and pattern fluent. You stay current with modern product design, not to follow trends but to borrow what's proven and challenge what's stale. You know the interaction patterns, design system conventions, and digital product best practices that have become table stakes, and you know when to apply them or evolve them when Babylist families need something different
• Human-and-data-centered. You know how to leverage (and plan and run) generative and evaluative research to unlock actionable insights that guide product decisions. You bring concrete qualitative and quantitative evidence into design decisions and share clear, persuasive design rationale via concise and impactful communication
• Product savvy. You know what's worth building and what isn't, what UX is right for a given context, and what will actually resonate with users in ways that support the business’ top line goals. You make engineers and product managers faster, not slower, by reducing ambiguity and tightening the scope of what needs to be solved
• Critical thinker. You question assumptions and stress-test ideas before committing to them, distinguishing between what the data says and what people want it to say. You approach problems with creativity and multi-dimensional thinking
• Feedback fan. You seek out friction before it finds you. You build feedback loops into your process from the start, not as a final check but as a continuous signal. You put prototypes in front of users early, share in-progress designs with teammates before they're polished, and actively solicit the critique that makes the work better
• AI-native. You use AI tools to prototype, explore, and iterate at speed. You know how to move from a rough concept to an interactive prototype in hours, preferring to put a rough version in front of a user tomorrow than perfect a comp for two weeks. You have a portfolio of things you have designed and built this way
• A real builder. You write production frontend code. You are not dependent on an engineer to translate your mock; you can ship it yourself
• Outcome owner. You don't celebrate shipping, you own impact. You instrument your own work, track whether it's moving the right metrics, and hold yourself accountable for meaningful results. You make clean iterate/pivot/stop decisions based on evidence, not attachment
• Adaptable to change. You select for change, not against it. You jump in where needed, working across team boundaries without waiting for permission. You are humble, low-ego, and biased toward action. You bring curiosity to ambiguity, not anxiety
• Excited about the AI transformation. Not anxious about it. You believe this is the most interesting moment in modern design careers, and you want to help shape what an AI-first design organization looks like both at Babylist and as a category

Desirable

• The modern tech stack has collapsed the distance between designing an experience and shipping it. We're hiring a Senior Product Designer to build the next generation of Babylist by leveraging this reality
• Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the bar for whether something is intuitive, beautiful, and emotionally right for the user
• You work alongside product managers, engineers, and data partners, but you are the one driving the experience layer and making sure every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business
• In this role, you shape how parents discover products, receive gifts, and navigate early parenthood across web and native mobile — these are not casual interactions, and the experience has to be easy to use, easy to understand, and worthy of the trust families place in us
• Own the experience layer for a customer journey or product surface end-to-end — from information architecture and interaction patterns to shipped frontend code
• Design for families navigating one of the most stressful and meaningful transitions of their lives — the bar is simple, intuitive, and emotionally right, not just functional
• Contribute to and evolve Babylist's design system — reusable components, interaction patterns, consistency across web and native mobile
• Run your own research: user interviews, usability testing, fast feedback loops through Babylist communities and other channels
• Write production frontend code — implement, refine, and polish the experiences you design directly in the codebase
• Model AI-native workflows for the team — prototype, synthesize, build — then share and teach what's working
• Support non-designers in contributing to the experience layer — act as a quality bar and consultant, not a gatekeeper
• Instrument your own work, track whether it's moving the right metrics, and make clean iterate/pivot/stop decisions based on evidence
• The experience surface is enormous — registry, shop, gifting, health, content, native app — and you'll own a meaningful piece of it, end-to-end, with real creative and technical authority
• Babylist is early in an AI transformation that's changing how the whole company builds — design is at the center of that shift, and this role will help define what AI-native design looks like here
• You'll be writing production code on a product used by millions of families at one of the most emotionally significant moments of their lives — the craft actually matters in ways you can feel
• This is not a role where you'll spec work and wait — you'll move fast, build things yourself, and see your decisions shipped