Director of Growth Marketing, Poppulo
$130-160k
Plus variable USD Annual
Customer & employee communications experience software
Be an early applicant
Customer & employee communications experience software
501-1000 employees
Be an early applicant
$130-160k
Plus variable USD Annual
501-1000 employees
Company mission
To help businesses connect people, systems, and ways of working to deepen relationships and move forward together.
Role
Who you are
- Strong expertise in planning, evaluating, executing, and measuring campaign performance
- Experience managing campaigns across Hubspot and Salesforce
- Hands-on ABM experience is a plus
- Passion for demonstrating ROI for marketing programs
- Excellent writing skills and a strong storyteller
- Digital marketing (i.e. ad-word buys
- 10+ years of demonstrated success in owning, leading, and managing demand generation programs in B2B organizations, with a preference for software/SaaS marketing experience
- Interested in data and analyzing the performance of campaigns and efforts
- Organized, detail-oriented, self-directed team player with a positive attitude
- Self-starter with energy, drive, and determination to accomplish goals and demonstrated ability to multi-task and stay focused
- Proven ability to build relationships across several stakeholders including sales, subject matter experts, services, and product marketing
What the job involves
- This is a key and senior role requiring a deep understanding of what it takes to engage clients through multiple digital channels
- The Director of Growth Marketing will be responsible for planning, evaluating, executing, and measuring campaign performance, as well as enabling and operationalizing campaigns with Sales
- The role contributes to overall business goals by driving and engaging in high-impact, multi-channel B2B marketing programs to exceed company lead, pipeline, and revenue goals for existing ROW customers
- Create, develop, and execute high-impact, multi-channel B2B marketing programs to exceed company lead, pipeline, and revenue goals for existing ROW customers
- Utilize the full range of marketing activities and tools to continuously improve lead volume and quality across multiple channels
- Collaborate with subject matter experts, partners, and other marketing team members to ensure world-class marketing materials and events are produced
- Work closely with the ROW Expand sales team to craft account-level marketing plans for top strategic accounts
- Work closely with Product Marketing to integrate FWI Poppulo product messages into marketing programs
- Track, measure, and report campaign performance against key business drivers
- Identify root causes of program performance issues and drive action plans for continual improvement
- Communicate effectively on a regularly scheduled cadence to ensure stakeholder alignment and enablement including engaging with Product Management as well as Product Marketing to ensure product direction is aligned with GTM marketing/sales motions
- Plan and coordinate work activities, connecting the work of the team with the vision, goals, and success of the organization
- Nurture a culture of continuous improvement, agility, and resilience
- Establish key objectives/metrics to measure performance and ensure reports have the information, tools, and resources necessary to meet their goals. Identify and clear blockers, communicating changes in priority or focus in a timely manner
- Provide regular and continuous feedback concerning performance and apply appropriate performance interventions when needed
- Play a key role in the engagement and retention of direct reports, ensuring they feel supported, heard, and are given the appropriate level of autonomy
- Facilitate development conversations, encouraging reports to identify career goals and areas for growth, collaborating to establish development plans and encourage actions in support of their growth
Our take
Poppulo delivers the world’s first communications experience platform, Poppulo Harmony, that unites multiple communications channels in one content creation and publishing experience. Through the Harmony platform, businesses can improve both internal and external communications, improving employee engagement and the customer experience.
Poppulo was first launched as an email marketing solution, but it underwent a dramatic rebranding in order to focus on internal communications. This move proved successful, with the company going on to serve thousands of businesses including Santander, Rolls-Royce and Asos. In 2021, a merger with Four Winds saw Poppulo valued at around $1 billion, establishing it as a major player in the communications market.
It was in 2022 that Poppulo released the Harmony platform, adding customer communication capabilities to its employee engagement toolkit, and becoming a one-stop-shop for all its clients' communication needs. Having already secured a significant foothold, the company has been focused on furthering its international expansion while building out its executive team. A round of layoffs in 2023 is certainly not good news, but it does appear to be a result of the wider economic situation rather than anything else.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (1 round)
Jan 2019
$35m
LATE VC
Total funding: $35m
Company benefits
- 401K
- Healthcare including dental & vision plans
- Remote-friendly working
- Flexible working hours
- Flexible PTO
- Opportunity to grow and progress
- Great working environment
- ClassPass membership
- Wellbeing programs
- Office events and socials
- Top of the range toolset
Company HQ
Civic Center, Denver, CO
Leadership
Andrew O'Shaughnessy
(CEO)Previously worked as an Independent Consultant for companies including Intel. Was Chairman of the Irish Internet Association.
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