Marketing Operations Manager, Modern Health

• Marketo & SaaS Expert: 3+ years in enterprise/SaaS marketing, with at least 2+ years of hands-on Marketo/Hubspot experience; must have performed as a Marketo system owner within an organization
• Systems Thinker: Salesforce expert, comfortable with SFDC integrations and analyzing data across the MarTech stack to define metrics
• Process-Driven Optimizer: Passionate about operational excellence, change management, and building best-in-class frameworks
• Data Translator: Can analyze campaign results and provide clear strategic and tactical recommendations to drive action
• Adaptable Team Player: Thrive in fast-paced environments, manage multiple projects, and effectively collaborate remotely; self-starter with the ability to work individually and cross-functionally
• Growth Mindset: Eager to learn, adapt, and make a tangible impact on our scaling operations

Desirable

• We’re looking for a Marketing Tech & Ops expert to optimize our marketing infrastructure and drive data-driven insights for accelerated growth
• You'll own our Marketo instance, collaborate across the organization, and transform campaign data into actionable strategies that power our revenue engine
• This is a chance to leave your mark on a scaling company on a path to profitability/IPO by refining our execution, reporting, and overall marketing operations efficiency
• Campaign Execution: Collaborate within the Demand Gen team to build and launch seamless marketing programs across email, webinars, events, videos, website chat, Pathfactory, and paid media
• Own Marketo: Maintain our instance, identify improvements, and ensure optimal performance to support a robust campaign calendar
• Drive Data-Backed Insights: Monitor, analyze, and report on marketing campaign effectiveness, tying results directly to business objectives
• Optimize Lead Flow: Maintain our attribution model, enhance our ABM account scoring/routing, and help boost pipeline conversion rates
• Report on Impact: Deliver regular KPI reports and translate marketing data into insights for decision-makers
• Collaborate for Success: Partner with RevOps, Sales, Partnerships, and Analytics to streamline processes, identify growth opportunities, and complete system integrations
• Creative Problem-Solving Skills: There are many ways to approach a problem, and we’ll expect you to choose the one that’s most likely to get a favorable outcome
• Champion Data Integrity: Uphold database quality standards and implement best practices across our MarTech stack