Email Marketing Manager, Egnyte
$110-145k
Office located in Mountain View, CA
Cloud content governance platform
Be an early applicant
Cloud content governance platform
1001+ employees
Be an early applicant
$110-145k
Office located in Mountain View, CA
1001+ employees
Company mission
To enable organizations of all sized to unlock their content's full potential.
Role
Who you are
- Proven experience in B2B email marketing
- Proficiency with email marketing platforms (Marketo preferred) and on the AI tools
- Experience with Asan, Salesforce and Tableau preferred
- Data analysis and reporting capabilities
- Knowledge of performance leading B2B email marketing regulations and best practices, including Ai,
- Experience managing a demand generation channel (email) to quarterly targets
- Available to work in office, Mountain View CA
What the job involves
- The Digital Marketing Manager will spearhead our comprehensive digital marketing strategy, driving qualified demand through multiple digital channels to generate measurable pipeline revenue
- As our Digital Marketing Manager, you'll leverage data-driven insights to develop, implement, and continuously optimize high-performing digital campaigns that elevate brand awareness, engage target audiences, and convert prospects into customers
- Working cross-functionally with sales, product marketing, and content teams, you'll orchestrate cohesive digital experiences that support Egnyte's business objectives and drive sustainable growth
- This role requires a strategic mindset combined with tactical execution abilities across the digital marketing spectrum, including email marketing, paid search, social media advertising, content marketing, SEO, and marketing automation platforms
- Plan strategy and manage execution of email nurtures and dedicated sends aligned with overall business objectives to meet quarterly digital marketing targets. Collaborate with Digital Marketing team, MOPs, Field Marketing and PMM to align email efforts with broader marketing initiatives and instill email best practices
- Incorporate performance enhancing Ai tools and strategies, i.e. personalization, content, optimize send times, segmenting, and targeting
- Monitor, report on, and optimize prospect nurture campaigns per industry vertical, and dedicated sends to support events, webinars, content and funnel acceleration offers
- Review email copy and occasionally write email copy as needed
- Maintain nurture inventory and audience, build new nurtures as needed, optimize existing
- Create emails with approved copy in Stensul, our email creation too, as needed
- Create Email campaign requests for MOPs execution in Asan, including audience, email, LP, scheduling, and monitor progress against deadlines
- Monitor, analyze, and report on key email marketing metrics and KPIs; optimize programs as needed. Produce and deliver quarterly plans and analysis
- Ensure compliance with email marketing regulations and best practices
- Manage the email marketing calendar, collaborating with MOPS, Demand Gen and Field Marketing
Our take
Cloud-based solutions for data management, security and GDPR compliance are increasingly important to the management of tech businesses. However, the tools currently used are modular and result in systems becoming complicated and time-consuming to use effectively.
Egnyte provides an integrated solution for GRDP compliance and data security. The startup reduces the likelihood of digital threats whilst maximizing efficiency for data management and compliance. Through these means, the software can locate, secure and lock down data to ensure security and compliance are taken care of within a single software package.
The company originally focused on data management, offering compliance and security as optional add-ons. However, due to the increasing complexity of data regulations, Egnyte switched to a more unified approach. The company is held in high regard, within an industry set to reach a value of $36.81B by 2029, ranking number 1 in several G2 reports.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2018
$75m
GROWTH EQUITY VC
Dec 2013
$29.5m
SERIES D
Total funding: $137.5m
Company benefits
- Comprehensive benefits
- Company equity depending on role and level
- Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
- Paid holidays and sick time
- 401(k) Retirement Plan (Traditional and Roth)
- Health Savings Account (HSA) and Employee Assistance Program (EAP)
- Paid Maternal, Paternal, and Adoption Leave to help you grow your family
- Modern and collaborative offices located in Spokane, WA; Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
- Gym, cell phone, and internet reimbursement
- Free well-being apps such as Calm, Ginger, and Spring Health for Guardian are offered
- Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
- Your own Egnyte account with lifetime access
Company HQ
Mountain View, CA
Leadership
Vineet Jain
(Co-Founder & CEO)Prior to Egnyte, they founded and successfully built Valdero. They have held a rich variety of Senior Operational positions at KPMG and Bechtel.
Rajesh Ram
(Co-Founder & Chief growth Officer)Held executive roles within Egnyte's Product Management and Engineering functions. Their strength in defining, delivering and supporting software solutions was developed while at Oracle, KPMG consulting and Valdero Corporation.
Amrit Jassal
(Co-Founder & CTO)An Official Member of the Forbes Technology Council, they have extensive experience in building large-scale, highly available systems all over the world. In the past, they have deployed such systems at Cisco, Fujistu and Sun Microsystems. Prior to Egnyte, they served as the CTO of Valdero.
Kris Lahiri
(Co-Founder & Chief Security Officer)Prior to Egnyte, they spent many years in the design and deployment of large-scale infrastructures for Fortune 100 customers of Valdero and KPMG Consulting.
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