Vice President of Global CRM, DAZN
Top of the Funnel, Freemium
Live sports streaming service
Job no longer available
Live sports streaming service
1001+ employees
Job no longer available
1001+ employees
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- A strong background in CRM with proven success in developing and executing strategies that drive customer retention and engagement
- Expertise in designing and optimizing customer journeys and experiences
- Proficiency in utilizing customer data and analytics to develop personalized marketing campaigns
- Experience collaborating with cross-functional teams to ensure cohesive and effective CRM strategies
- Knowledge of CRM tools and technologies, with experience in their selection, implementation, and optimization
- Strong analytical skills to monitor and evaluate the success of CRM initiatives and make data-driven decisions
- Leadership experience in managing and mentoring a diverse team of CRM professionals
- The ability to adapt CRM strategies to meet the needs of global markets and customer segments
What the job involves
- Create and implement a comprehensive Top of the Funnel global CRM strategy to increase customer retention, engagement, and lifetime value
- Develop Top of the Funnel playbook and copies to centralise and automate global CRM formats and assure seamless execution of campaigns to drive retention
- Design and optimize customer journeys to ensure a seamless experience across all touchpoints, from initial interaction to long-term engagement
- Utilise customer data and analytics to inform CRM strategies, identify trends, and develop personalized marketing campaigns
- Work closely with marketing, content, and product teams to align CRM initiatives with overall business objectives and ensure consistent messaging
- Oversee the selection, implementation, and optimization of CRM tools and technologies to enhance customer relationship management capabilities
- Establish and monitor key performance indicators (KPIs) to evaluate the success of CRM initiatives. Use data-driven insights to refine strategies and improve ROI
- Partner with regional CRM teams fostering a collaborative and innovative work environment
- Adapt CRM strategies to meet the needs of diverse markets and customer segments worldwide, ensuring a personalized approach in each region
Salary benchmarks
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and has emerged quickly into new markets since launching in 2016. This meant it was able to monopolise the television rights for combat sports like boxing and NFL. It now streams nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company HQ
Hammersmith, London, UK
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
Pete Oliver
(CEO of Growth Markets)Also a Trustee for the Girls' Day School Trust. Previously Non-Exec Director at Cynergy Bank and Head of Sales and Business Development at Theglobe.com.
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