AEO & GEO Lead, Spring Health
$153.5-177k
+ equity
Personalised mental healthcare
Be an early applicant
Personalised mental healthcare
1001+ employees
Be an early applicant
$153.5-177k
+ equity
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- 5+ years of experience in technical SEO or search visibility, with full-time focus on AEO and GEO in recent years
- Hands-on experience improving visibility across AI-powered search and answer engines such as ChatGPT, Gemini, Claude, Perplexity or Google AI experiences
- A strong understanding of how search engines and LLM-based systems crawl, index, retrieve and cite web content
- Technical fluency with structured data, schema/JSON-LD, semantic HTML, site architecture, rendering, canonicalization, internal linking and indexing
- A strong experimentation mindset. You form a hypothesis, get something live, inspect what happened and make the next decision from the evidence
- Experience with Google Search Console, Semrush, Ahrefs and AI visibility platforms.
- The ability to create and modify content when needed without relying on a traditional editorial production process
- Strong AI fluency and experience using automation to accelerate research, creation, testing and analysis
- The ability to brief and manage freelancers and internal subject matter experts to get work shipped quickly
- Strong analytical judgment. The measurement in this space is still developing, and you need to be comfortable deciding what is signal and what is noise
- The ability to work effectively with Web, Engineering, Data, Marketing and Communications teams
- A track record of building new capabilities without waiting for someone else to hand you the playbook
- Demonstrated ability to connect search and AI visibility performance to pipeline and revenue outcomes
Desirable
- Experience with server logs or crawler analysis
- Basic HTML/CSS, Python or SQL, APIs and automated workflows
- Experience with proprietary research, or healthcare and other regulated categories
- In-house B2B or B2B SaaS experience is strongly preferred
What the job involves
- This is a technical, hands-on role for someone who knows how to turn AEO and GEO into an operating system. You’ll build and run the experimentation engine, test what improves crawlability, retrieval, visibility and citation, ship changes quickly and use the results to decide what to scale
- You’ll work across web, data and technical teams to make sure Spring Health’s digital presence is structured to perform as AI discovery continues to evolve, and you'll connect that performance to traffic, demand and pipeline
- You’ll own the process end to end. Sometimes that means creating content yourself. Other times it means using AI, briefing a freelancer, working with an internal expert or partnering with web and engineering
- The goal is figuring out what gets Spring Health discovered and cited, then building a repeatable system around it. Reporting to the Senior Director, B2B Content and Communications, this is a full time, fully remote position on our team. Occasional travel may be required for team or company events/meetings
- Build and own Spring Health’s company-wide AEO and GEO strategy, spanning both B2B employer and D2C member audiences
- Test content, page structures, formats, sources, authorship signals and technical changes to understand what actually drives AI visibility and citation
- Monitor how major AI and search platforms crawl, index, retrieve and cite Spring Health information
- Partner with Web and Engineering to address technical barriers and improve structured data, schema, semantic HTML, internal linking, site architecture and crawlability
- Own onsite/offsite content as discovery and experimentation surfaces
- Extend visibility strategies across relevant third-party platforms and communities that influence AI-powered discovery and brand authority
- Maximize the long-term discovery value of high-priority content and thought leadership
- Ensure AEO and GEO standards are consistently applied across Spring Health's broader digital content ecosystem
- Build and own the AEO scorecard. Connect AI discovery performance to traffic, demand and pipeline impact
- Use AI and automation extensively to accelerate research, content development, testing, monitoring and analysis
- Serve as the company-wide expert on AEO and AI discovery as the space continues to change
- You’ll work across communications, marketing, web and other teams to turn Spring Health’s expertise into content that AI engines can find, understand and cite. You’ll have AI tools and flexible creative resources to help you move quickly, while you stay focused on the strategy, experimentation and technical work that drives AI visibility
- What success looks like in this role:
- Improve Spring Health’s visibility and citation across priority AI-powered search and answer platforms for B2B and consumer
- Increase qualified website traffic and engagement from AI-powered search and discovery channels
- Launch and evaluate a consistent pipeline of AEO and GEO experiments, using results to determine what approaches should be scaled
- Improve the technical readiness of priority web content for crawling, retrieval and citation, including structured data, site architecture and content structure
- Demonstrate measurable contribution from AI search and discovery efforts to business outcomes such as leads, opportunities and pipeline
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalised, failing to deliver the personalised mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalised care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioural health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasising the right type of care for each individual. With substantial funding raised and a 2026 placement on the TIME100 Most Influential Companies List, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder & President)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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