Digital (Performance) Marketing Manager, RateHub
Salary not provided
Google Analytics
Excel
Google Sheets
Wordpress
Google AdWords
Senior and Expert level
Remote from Canada
Financial services comparison platform
Open for applications
Financial services comparison platform
101-200 employees
FintechB2CBankingMarketplacePersonal financeInsuranceMortgagesInvestingCredit cards
Open for applications
Salary not provided
Google Analytics
Excel
Google Sheets
Wordpress
Google AdWords
Senior and Expert level
Remote from Canada
101-200 employees
FintechB2CBankingMarketplacePersonal financeInsuranceMortgagesInvestingCredit cards
Company mission
To help Canadians make better financial decisions.
Role
Who you are
- The ideal candidate is a Paid Marketing Subject Matter Expert - creative, analytical, results-driven, and self-motivated with a passion for producing high quality work and optimizing paid campaigns
- 5+ years experience executing and optimizing paid marketing campaigns - required
- Demonstrated proficiency with Google Ads, Google Tag Manager, and Google Analytics - required
- Ability to make data-driven decisions from interpreting and analyzing data. Experience using tools like Google sheets/excel and user/campaign analytics dashboards/reporting to analyze performance trends - required
- Experience with Meta (Facebook/Instagram) Ads, TikTok Ads, Reddit Ads
- Experience with WordPress CMS
- Experience with A/B testing, experimentation methodology
- Experience writing and testing ad copy and developing creative assets
- Comfortable building decks in Google Slides/Powerpoint and presenting to all levels of the organization, when necessary
- Post-secondary education in a related discipline: We value intelligence over relevance
- A resourceful and self-motivated individual, eager to join a fast-growing organization
- An interest in personal finance is a huge bonus
- A strong team player with a caring and attentive attitude
- Ability to communicate effectively in a fast paced environment
What the job involves
- We are seeking a full-time Digital (Performance) Marketing Manager to drive customer and revenue growth
- This role will be integral to driving scalable member acquisition growth through optimization, experimentation on existing paid media channels as well as identifying new opportunities
- Develop, execute and manage the paid marketing program for Ratehub.ca and its multiple business units (Mortgages, Insurance, Credit Cards, Loans. MoneySense and Banking), to drive brand, lead, and revenue growth
- Plan, launch, and manage end-to-end campaigns — from audience research to ad writing to execution, optimization, and reporting – across a variety of platforms (Google Ads, Meta, Tiktok, Reddit ads, etc) to align with strategy, budget, and revenue targets for each business unit
- Develop and continuously test ad creatives, copy, landing pages, and audiences to improve conversion rates and ROI
- Monitor and adjust bids, budgets, and pacing daily to ensure efficient spend allocation and performance
- Monitor and troubleshoot any declines in campaign performance, digging into reasons for changes in performance and improvements that can be made
- Implement and manage multi-channel attribution and conversion tracking (GA4, Tag Manager, MMPs, etc.)
- Stay current with platform algorithm updates and fintech advertising compliance (Google FS policies, Meta ad approvals, etc.)
- Provide recommendations for different performance marketing initiatives (on appropriate channels) to help the business achieve its revenue and growth goals
- Develop and implement reporting, dashboards, and analytics to measure and drive campaign performance and ROI across all digital channels, including but not limited to: customer lifetime value, marketing performance, promotions and campaign tracking, ad performance, social media engagement (when applicable to paid campaigns)
- Perform deep-dive analyses to identify performance trends, audience insights, and optimization opportunities
- Present campaign insights and recommendations to leadership and cross-functional partners
- Collaborate closely with the Business Unit Leaders and broader Marketing team to ensure alignment of paid efforts with messaging and funnel stages
- Monitor competitors within target markets to develop benchmarks, ideas, identify emerging trends, and drive qualified audiences
- Work closely with Engineering, Product, and Analytics to ensure integrations and events required for campaign tracking and execution, including Google Analytics (GA4) and Google Tag Manager are correctly implemented and maintained and to test any new paid opportunities
- Leverage automation, AI-driven bidding, and audience modeling to scale performance
- CULTURE FIT:
- Members first - we prioritise the interests and needs of our members above all else.We solve member pain points and focus on member satisfaction. We start with members, and end with the P&L
- Growth mindset - we set ambitious goals and challenge the status quo. We take responsible risks and are accountable for our actions
- Better together - we are One team with One common goal. We make our footprint bigger than our foot, leave our egos at the door, support each other to achieve great results as One company
- Run after problems - we tackle problems head on and focus on finding solutions. Obstacles are seen as opportunities for growth and innovation. We have the hard conversations and choose the harder right over the easier wrong. And we do it with a smile
- Measure Learn Iterate Innovate - we focus on getting things done. We measure what matters, iterate, learn, iterate many times in a data-driven way, which is how we will innovate
Our take
Consumer activity has continued to shift from in-person to online in all categories, and RateHub recognised a need to make financial products accessible online too.
RateHub allows users to compare prices and rates on financial products like mortgages, credit cards and insurance. With more than 2M monthly users, RateHub has launched its own in-house brokerage to aid with its mission to help Canadians make better financial decisions.
Despite FinTech being a busy space, RateHub reached a milestone of closing $10B in funded mortgages in October 2021. Since then, it has received significant investment that will allow it to continue building its momentum and accelerate growth both organically and through acquisitions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-22% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2018
$12m
SERIES A
Mar 2017
$9.2m
SERIES A
Total funding: $21.7m
Company HQ
Downtown Yonge, Toronto, ON
Leadership
Naga Parvatharajan
(CEO)Naga joined Ratehub in 2024 of CEO. They are also the Group GM at SoFi. Previously they were a Senior Advisor at Boston Consulting Group, Co-Head of Product at Goldman Sachs, and a Business Manager at Capital One.
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