Lead Brand Designer, Doctrine

• 5+ years of experience in brand design, ideally in B2B / SaaS
• Strong fundamentals in typography, hierarchy, and composition
• A strong interest in GenAI tools and automation
• Autonomy, a strong sense of ownership, and a collaborative mindset
• The ability to structure and document a visual system
• The ability to move fast while maintaining a premium level of quality
• Some studies show that women in particular are less likely to apply for a job if they don’t meet 100% of the listed requirements. To reassure you: this job description is indicative—it’s a guide, nothing more. If Doctrine interests you, we’d be delighted to receive your application!

Desirable

• We’re looking for a designer–builder who can deliver high-impact visuals while building a scalable, automatable brand system across our five markets: France, Italy, Germany, Spain, and Luxembourg
• You’ll build on existing brand guidelines, helping evolve and structure them over time. This is both a strategic and hands-on role: you’ll have immediate impact on our marketing assets while laying the foundations for a sustainable, scalable production system
• Produce visuals for product launches and marketing campaigns
• Design visual identities for events: print, booths, merch, decks
• For our flagship biannual event, the AI Summit, create bespoke visuals tailored to each venue, respecting brand guidelines while taking creative liberties
• Create sales decks, one-pagers, and commercial materials
• Develop visuals for digital content: LinkedIn, emails, blog, video thumbnails
• Design landing pages and web elements in collaboration with Product & Marketing teams
• Bring our existing brand guidelines to life and strengthen them
• Identify blurry areas or inconsistencies and clarify them
• Build a scalable, reusable visual system across five countries
• Create reusable templates and frameworks for campaigns
• Ensure visual consistency and high standards across all channels and markets
• Imagine and implement automated workflows for asset production
• Integrate GenAI tools and other technologies to accelerate creation
• Reduce repetitive work while maximizing impact
• Enable the marketing team to self-serve visuals without compromising quality
• Design scalable solutions
• Prioritize automation, reusability, and consistency