Social Media Content Creator, 23andMe

Contract

Salary not provided

Photoshop

Premiere Pro

JIRA

Canva

Sprout Social

Adobe Creative Cloud

Junior, Mid and Senior level

San Francisco Bay Area

2+ days a week in office (Palo Alto, CA)

DNA genetic testing for health, ancestry and more

Be an early applicant

DNA genetic testing for health, ancestry and more

501-1000 employees

HealthcareB2CPersonal healthBiology

Be an early applicant

Salary not provided

Photoshop

Premiere Pro

JIRA

Canva

Sprout Social

Adobe Creative Cloud

Junior, Mid and Senior level

San Francisco Bay Area

2+ days a week in office (Palo Alto, CA)

501-1000 employees

HealthcareB2CPersonal healthBiology

Company mission

To help people access, understand, and benefit from the human genome.

Job

Company

Role

Who you are

The ideal candidate can film and edit content regularly and is brimming with ideas
Experience: 2–4+ years of professional experience in social media production or digital marketing, preferably for a science, health, or tech brand
Technical Mastery: Advanced proficiency in Adobe Creative Cloud (Premiere Pro, Photoshop) and/or native platform editors (CapCut, TikTok, Canva, etc.), Claude Design, and ability to use reporting tools to analyze content performance and optimize creative accordingly. Proficiency with both smartphone and DSLR camera required
Platform Expert: Understanding of the nuances between platforms and which content performs the best on which platforms
Copywriting: Strong editorial skills with the ability to write catchy captions and clear, concise educational scripts
Organization: Experience using project management tools (Jira) and social scheduling software (Sprout Social)

What the job involves

23andMe is looking for an innovative Social Media Content Creator (Contract) to join our Brand Marketing team. This isn't just a social media role, it’s a seat at the intersection of cutting-edge genetics and digital storytelling. You will be responsible for translating DNA science and genetics stories into scroll-stopping content that educates, entertains, and inspires our community
You’ll work closely with the Head of Social Media and Head of Brand Marketing to take content strategy plans and turn them into compelling social media content
Full-Cycle Production: Conceptualize, script, shoot, and edit high-quality video and photo content tailored for TikTok, Instagram Reels, YouTube, and Facebook
Trend & Culture Tracking: Act as the team’s "ear to the ground" for internet culture, identifying viral trends and algorithm shifts that 23andMe can authentically join
Cross-Functional Collaboration: Partner with the broader Brand Marketing and Science teams to support major product launches, heritage months, and brand initiatives
Community Growth: Develop audience-driven content series that spark conversation and deepen our followers' understanding of their own genetic stories

Our take

23andMe offers its customers a vision into their ancestry and health through genetic testing carried out via kits sent through the mail. Results can show users their risk of more than 100 health conditions thanks to a tube of saliva at one end and a lot of technology at the other.

This access to genetic insight has helped the company sell more than 15 million test kits in the last 15 years. This remains the core component of the business. Access to millions of customers DNA however has given the company a vast collection of genetic material, allowing 23andMe to expanded into the drug development space where it is collaborating with pharmaceutical giant GlaxoSmithKline.

23andMe is not without competition, with other big names including Ancestry and MyHeritage. The company has faced challenges, from weak demand for kits and a failed subscription model to a data breach and bankruptcy. Still, its acquisition by Regeneron in 2025 gives it a fresh star and 23andMe will go on operating, contributing to medical research, while protecting user privacy.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

10% employee growth in 12 months

Glassdoor (3.4)

Trustpilot (3.6)

Company

Funding (last 2 of 10 rounds)

Dec 2020

$82.5m

SERIES F

Jul 2018

$300m

GROWTH EQUITY VC

Total funding: $802.9m

Company benefits

Comprehensive health, vision, and dental plans
Family planning, support, and leave for parents
Mental healthcare
Student loan assistance
Flexible time off
Dog friendly office

Company HQ

Old Palo Alto, Palo Alto, CA

Leadership

Anne Wojcicki

(Founder & CEO)

Anne studied Biology at Yale before working as a Healthcare Analyst for Investor AB, Ardsley Partners, Andor Capital, and Passport Capital for a combined 7 years. They leveraged this clinical experience to found 23andMe in 2006 and have served as the company's CEO since.

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