Product Marketing Manager, OneRail
More information about location
Last mile delivery fulfillment solution
Be an early applicant
Last mile delivery fulfillment solution
101-200 employees
Be an early applicant
More information about location
101-200 employees
Company mission
To create a flexible, predictable and responsive supply chain solution.
Role
Who you are
- 5+ years of professional software marketing experience, preferably in a B2B environment
- 2+ years leading cross-functional teams
- Experience with SaaS offerings preferred, experience in supply chain logistics is a plus
- Can speak the language of software developers and marketing teams with equal fluency
- Can demonstrate leading successful go-to-market plans that drive SaaS adoption
- A team player and true collaborator with exceptional interpersonal skills
- Strong analysis, strategy development, problem solving and decision-making abilities
- Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines
- You are passionate about technology and thrive in a fast-paced environment
- Excellent communication skills and a gifted storyteller
- Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
- Experience with Salesforce is a plus
What the job involves
- OneRail provides last mile delivery solutions, from dispatch to doorstep. Product Marketing is a strategic driver at OneRail, ensuring solutions meet customer needs and are perfectly positioned in a winning go-to-market strategy.
- The Product Marketing Manager collaborates cross-functionally; gathers market, product, and competitive intelligence; and drives demand with resonate messaging that delivers profitable growth.
- In this role, you will bring new products and features to market, optimize the value of SaaS and transportation offerings through brilliant positioning, and articulate what makes OneRail solutions different
- Be an expert on the customer and market, leveraging key insights gleaned from analysis to inform decisions
- Understand customer needs, challenges, customers, buying journey, buying criteria, and perception of value
- Identify target and emerging market segments through analysis and voice of customer efforts
- Uncover valuable insights that lead to breakthrough messaging and innovative products that solve customer challenges
- Share insights and advance organizational understanding of the customer, market, and competition
- Understand market drivers, trends, size, opportunities, and threats
- Know the players, partners, and competitors by analyzing their products, messaging, and marketing to differentiate and position OneRail's offering
- Remain up to date on emerging and future trends across all relevant industries to identify and grow business opportunities
- Leverage data to inform decision-making for strategy development and adjustments as necessary
- Develop Product Marketing strategies that drive business growth and reinforce brand equity
- Develop the marketing strategy for SaaS and transportation products, including existing offerings and new product launches
- Position and differentiate products to optimize value in various markets by developing messaging, guiding product development, and influencing the pricing strategy
- Develop briefs and lead briefings for product development and product marketing initiatives
- Work closely with Product Marketing colleagues to articulate solution value and trade-up opportunities in market
- Partner closely with Product Management to influence the product roadmap based on customer and market insights, driving innovation and novel ways of solving customer pain points
- Craft go-to-market (GTM) strategies and oversee the launch process from ideation to execution, focused on the customer journey, by ensuring defined goals are met, budget and timeline parameters are observed, and opportunities to increase reach and efficiency are identified
- Leverage your knowledge, technical expertise, and understanding of target customers to provide input for the development of sales tools, training, and content along key customer touchpoints, including value propositions, competitive differentiators, and portfolio positioning
- Communicate plans and obtain input across Sales, Marketing, Product Management, and other stakeholder groups
- Guide Marketing & Communications and their managed agencies in the execution of GTM programs by providing focused objectives and strategic, thoughtful feedback
Our take
The rise of Amazon delivery has shifted the parameters for customer expectations, leading to a demand for cheap and quick delivery times. Now e-commerce takes up more than a quarter of global retail sales in 2022.
This global shift in shopping habits means that smaller delivery companies must find ways to keep up with the monolithic competition. OneRail does this by offering its delivery and logistics clients 24-hour assistance managers who can help change the outcomes of delivery at every stage of the supply chain. It also provides micro-fulfilment centres offering store-level visibility and extra stock for companies selling their wares across the US.
This flexibility is crucial for OneRail, and though it's only available in the US right now, it has been making waves with substantial rounds of funding. At present, it’s already processing a million deliveries a month and operates across 330 US cities. Moving forwards, OneRail is planning on moving to target medium to small Shopify businesses.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Sep 2023
$9m
CONVERTIBLE
Nov 2022
$33m
SERIES B
Total funding: $63.5m
Company benefits
- Competitive Base Salary
- Health Insurance with generous company contribution (medical, dental, vision)
- Company-paid life insurance, short-term and long-term disability
- 4% 401K Match and Immediate vesting of the company match
- Continuing Education Opportunities
- Flexible/Open Paid Time Off (PTO) policy
- Generous Company-paid Holidays
- Standing desks
- Recreational games
- Stocked fridge
- Cappuccino machine
- Onsite restaurant and daily food trucks
- Onsite car detailing
- Onsite dry cleaning
- Ample parking
Company values
- Innovation - With our omnichannel model connecting couriers to customers through real-time multimodal fulfillment, we combine leading technology, a trusted courier network and skilled Exceptions Assist™ team.
- Partnership - We are invested in delivering powerful outcomes for our customers. We work hard to uphold the highest standards while serving your customers. This is more than return on investment — it’s return on relationship.
- Commitment - We hold a commitment to our clients and our shipping logistics partners. We are committed to growing your business, leveling up your logistics and ensuring high service standards. We succeed together.
- Consistency - In shipping and logistics, consistency is key. Our goal is for your last mile to run as swiftly as a financial transaction. With dependable technology and a responsive customer experience, your goods are in good hands.
Articles
Leadership
Bill Catania
(CEO & Co-Founder)Previously CEO at CoinFlip, Vice-President of Digital Solutions at Inmar, Founder & CEO at M-Dot Network (which was subsequently acquired by Inmar) and Director of Business Development at Bensur Creative Marketing Group.
Lisa Catania
(EVP Customer Success & Marketing & Co-Founder)Previously Director Of Operations at Move 24/7, Co-Owner at Retro Fitness, Area Sales Manager at Lord & Taylor and Account Manager at Entertainment Promotions.
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