Industry Programs Lead, Cloudflare
Americas Marketing
$139-183k
Salary dependent on location. Eligible to participate in Cloudflare’s equity plan
Web performance and security platform
Open for applications
Web performance and security platform
1001+ employees
Open for applications
$139-183k
Salary dependent on location. Eligible to participate in Cloudflare’s equity plan
1001+ employees
Company mission
Cloudflare's mission is to help build a better Internet that is bold and ambitious.
Role
Who you are
- 7-10 years of experience in field or industry marketing within a $1B+ B2B technology company (cybersecurity or networking preferred)
- Proven success in developing vertical-specific marketing programs with measurable business impact
- Direct experience working with industry associations such as ISACs, HIMSS, NRF, and participating in national and regional events
- Strong understanding of lead management, marketing attribution, and enterprise analytics tools
- Hands-on expertise in CRM, ABM, budget management, and reporting platforms
- Ability to build cross-functional relationships and effectively collaborate across teams
- Experience designing integrated marketing programs, including digital, in-person events, and partner-driven initiatives
- Bachelor’s degree in Marketing, Business, Communications, Engineering, or a related field (MBA a plus)
What the job involves
- Cloudflare’s Americas Marketing Team is looking for a strategic and results-driven Industry Programs Lead to expand our presence within key vertical markets, including financial services, healthcare, retail, and others
- This role will be instrumental in shaping and executing targeted industry marketing programs that drive awareness, engagement, and pipeline growth
- As the Industry Programs Lead, you will collaborate closely with regional marketing teams, sales, product marketing, and strategy teams to develop and activate industry-specific initiatives
- You will also manage partnerships with key industry associations such as Information Sharing and Analysis Centers (ISACs), HIMSS, National Retail Federation (NRF), and others, ensuring Cloudflare’s brand and solutions are effectively positioned within these communities
- Lead Cloudflare’s presence at industry events, conferences, and Cloudflare-hosted experiences, ensuring a strong brand footprint
- Develop and own the event calendar, content strategy, and execution in partnership with cross-functional teams
- Drive engagement in key verticals through regional roundtables, collaborative content, and digital marketing initiatives
- Build and execute quarterly and annual industry marketing plans, managing budgets, program timelines, and success metrics
- Ensure seamless coordination with Product Marketing, Content Marketing, Sales, and Partnerships teams to create impactful campaigns
- Monitor and measure program effectiveness using enterprise analytics tools, continuously optimizing for impact
- Deliver monthly reports summarizing program performance, key learnings, and next steps
- Work closely with Sales, Business Development (BDR) teams, and partners to align industry marketing efforts with pipeline and revenue goals
- Equip sales teams with industry-specific messaging, tools, and campaigns to enhance account engagement
- Strengthen Cloudflare’s brand positioning within key verticals by addressing specific industry challenges and use cases
- Cultivate strong relationships with industry associations and partners to drive strategic opportunities
- Foster collaboration across regional marketing, product, sales, and executive teams to ensure transparency and alignment
- Share key learnings, best practices, and post-event insights to refine and elevate future industry programs
Our take
Cloudflare is a multi-service global network that provides web security and infrastructure, DDoS mitigation services, and a content delivery network. Founded in 2009, Cloudflare has risen to become an industry giant, with around 25 million global internet properties on its network.
Cloudflare has been responsible for a number of admirable initiatives, offering free web protection to human rights groups, journalists, artists, and US election websites. This goes some way to counteracting the flak Cloudflare has received in some circles for the controversial groups and users who use its services. This chequered history, however, has not affected its over 80% market share in the content delivery network field.
This is perhaps in part because it has proven sharp at staying abreast of the rapidly morphing tech and digital space and customer demands. For example, Cloudflare is shifting to 100% renewable energy usage to create a zero-emissions internet, and in 2020 released a feature that would help users navigate data privacy regulations by selecting where their data is stored.
The cloud infrastructure market reached $53 billion in 2022. While the Big 3 (Amazon, Microsoft, and Google) own 65% of the market, that still leaves billions of dollars left for companies such as Cloudflare. Its ambitious and successful work is likely to continue being a crucial feature of the web, but in 2023, placed it in the crosshairs of hackers looking to exploit its infrastructure. The beginning of 2024 saw Cloudflare vow to bolster its security and patch vulnerabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- Minimum 8 weeks of paid parental leave
- Equal opportunity employer
- Unlimited paid time off policy
- Work from home opportunities
- Medical, Dental & Vision Insurance
- Life Insurance, Disability Insurance
- 401(k) plans
- Family planning and fertility program
- Gym discounts
- Commuter Benefits Program
Company HQ
China Basin, San Francisco, CA
Leadership
Lee Holloway
(Lead Engineer)Lee started their career as an Engineer at Homewarehouse for a year before working at Unspam Technologies for 4 years. They co-created Project Honey Pot in 2004 and Cloudflare in March 2009, serving as Lead Engineer of both to present.
Michelle Zatlyn
(President & COO)Having worked for Investor Economics and I Love Rewards for a combined 4 years, Michelle worked at Toshiba for 3 years as a Product Manager. She then co-founded Cloudflare in 2009 as COO, and has served as President since 2020. She is also a Board Member at Atlassian.
Matthew Prince
(CEO)Matthew studied for an MBA at Harvard Business School before co-founding Unspam Technologies in December 2001, and Cloudflare as CEO in March 2009.
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