Product Marketing Director, Aidence
AI-based clinical solutions for healthcare
Open for applications
AI-based clinical solutions for healthcare
21-100 employees
Open for applications
21-100 employees
Company mission
To provide intelligent software that empowers healthcare and pharmaceutical professionals to deliver faster, more precise diagnostics and treatments.
Role
Who you are
- Completed university study in marketing, communications, or a related field
- Over eight years of experience in a marketing or communications role, some of which will have been delivered in a B2B environment
- 15+ years proven experience in Marketing, with a track record of successful marketing campaigns
- Strategic thinker with excellent analytical and problem-solving skills
- Affinity with the healthcare industry
- Excellent written and oral English skills
- Excellent time management and organizational skills
- A proactive, hands-on approach to marketing
- Great attention to detail and a keen eye for aesthetics
- Flexible and able to adapt to a changing and growing business environment
- Possessing a go-getter attitude, always up for new challenges and ways to tackle them in a timely manner
- You are flexible regarding working times
- You are above all, fun and inspiring to work with
What the job involves
- You will be part of the marketing team, working closely with the Content Manager, Brand Manager, Marketing Communications Manager, and Marketing Director. The position reports to the Marketing Director
- Develop and execute comprehensive marketing strategies, with a strong focus on product marketing, to drive brand awareness, customer acquisition, and revenue growth
- Create and oversee the development of marketing plans, including product launches, positioning, messaging, and go-to-market strategies
- Collaborate closely with the product management team to understand product features, benefits, and customer needs, ensuring alignment between marketing efforts and product development
- Conduct market research and competitor analysis to identify opportunities and threats related to the company's products and make data-driven recommendations
- Develop compelling product narratives and value propositions that resonate with target audiences and differentiate our products in the market
- Create marketing collateral, including product datasheets, brochures, presentations, and sales tools, to support the sales team in effectively promoting our products
- Lead product-focused campaigns across various channels, such as digital, social media, email, and events, to drive product adoption and sales
- Collaborate with cross-functional teams, including sales, and product development, to ensure a cohesive and customer-centric approach to product marketing
- Monitor and report on the performance of product marketing initiatives, tracking key metrics, and adjusting strategies as needed to optimize results
- Stay up-to-date with industry trends and emerging technologies in the product marketing space, applying best practices to enhance our product marketing efforts
- Manage external agencies and vendors as needed for product marketing projects
- Conduct market research efforts to uncover the viability of current and future products/services. Leverage both primary and secondary research methodologies to gain a deep understanding of the target markets, customer segments, and buyer personas
- Work closely with Product Development, Sales, and Marketing Communications teams to ensure that market insights and analysis inform product strategy, feature development, and market messaging
- Measure and analyze product performance in the market using KPIs, such as market share, sales volume, and growth rates. Evaluate the effectiveness of product marketing strategies and campaigns, making data-driven recommendations for optimization and improvement
- Ensure compliance with legal and regulatory standards in all product marketing materials and campaigns
Our take
The medical technology market is expected to continue its growth due to innovative technological developments, the increasing pace of population ageing, chronic diseases, and trust in medical devices. Advancements in AI and robotic solutions, cloud-based software and healthcare apps, are likely to boost industry growth in the future.
Radiologists agree that AI is necessary to compensate for the increase in medical images they need to assess. Without AI, the demand for scans would outgrow the human ability to review them timely and accurately. Aidence provides an AI solution for lung nodule detection and management, which helps improve lung cancer prognosis by detecting, measuring, classifying and tracking the growth of pulmonary nodules on patients' chest CT scans.
Aidence was acquired by US radiology firm RadNet in 2022. Its future goals include expanding its products to detect larger masses on chest CTs and using the data collected from scans to provide further insights into the effectiveness of lung cancer treatments.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$2m
GRANT
Feb 2019
$10.4m
SERIES A
Total funding: $14.8m
Company benefits
- Skill upgrades and personal development are highly encouraged
- A result-oriented, young, diverse, and ambitious team with an “all-in-the-same-boat” mentality
- Fully transparent communication throughout the company
- Thinking outside your daily work is appreciated
- A beautiful office by the Amstel river and the flexibility to trade it for remote work from sunny destinations
- Healthy and free lunch, Friday drinks and fun events, with bonus quirky conversations
- Balanced work hours and the space to disconnect outside work
- Competitive salary and benefits
Company values
- Human sense
- Humbleness
- Accountability
- Transparency
- Perseverance
Company HQ
De Weteringschans, Amsterdam, Netherlands
Articles
Leadership
Jeroen van Duffelen
(Advisor)Co-founded Widescript in 2009, and has experience as Director for ACE Venture Lab from 2013-2015. Co-founded Aidence in 2015.
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