Senior Manager of Growth Marketing, Ottimate
$100-110k
+ Performance incentives
AP automation AI software
Open for applications
AP automation AI software
201-500 employees
Open for applications
$100-110k
+ Performance incentives
201-500 employees
Company mission
To make life a little easier for anyone eager to spend less time on AP and more time growing their business.
Role
Who you are
- Bachelor’s degree in marketing, business, or a related field
- Minimum 4 years of experience in demand generation, growth marketing, or performance marketing, preferably in B2B SaaS
- Proven success building and executing full-funnel campaigns that generate pipeline and revenue
- Strong analytics skills with the ability to derive insights from complex data sets and drive data-driven decision-making
- Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and content syndication platforms is a plus
- Familiarity with tools like Salesforce, Marketo, Drift, and 6Sense
- Excellent project management, organizational, and communication skills
- Experience marketing into the retail vertical is a plus
What the job involves
- This role reports to the Director of Growth
- Lead Ottimate’s marketing efforts for the retail vertical, owning strategy and execution to drive pipeline and revenue across a variety of channels
- Plan and launch integrated campaigns across paid media, content syndication, email, webinars, ABM, direct mail, and digital/physical events
- Partner closely with the Sales and SDR teams to ensure alignment on campaign strategy, lead follow-up, and pipeline progression
- Execute pre-event promotion and post-event follow-up to maximize conversion and ROI from field, sponsored, and virtual events
- Partner with content, creative, and product marketing teams to develop persona-driven assets tailored to the retail buyer journey
- Track and optimize campaign performance through MQLs, pipeline, MRR, velocity, and channel-specific KPIs
- Own and optimize the use of our martech stack (Marketo, Salesforce, Drift, 6Sense, etc.) to scale and automate programs
- Continuously test new growth channels and tactics to increase reach and improve performance
Our take
Accounts payable is a cumbersome side of financial management for the hospitality and restaurant sectors. High volume of deliveries of variable frequencies and size, along with the substantial chance of damage to perishable items, means that keeping track of short-term credit to various sellers is a tricky business. With belts having been drastically tightened across the hospitality sector in recent years, labor-intensive paper invoicing and back-office administration no longer cuts the mustard.
Ottimate's (previously Plate IQ) solution is to effect digital transformation across B2B payments and accounts payable in the hospitality sector. The company’s VendorPay allows customers to make payments directly to over 200,000 vendors straight from their AP platform, thereby streamlining and resolving the late payments issue that’s been growing steadily in the sector over recent years.
Margins in the sector are famously tight, so even the most modest of operational improvements can make substantial gains for hospitality businesses. Indeed, over 30,000 restaurants, hotels and grocery chains across the US are using Ottimate’s platform, including leading brands such as Best Western, Holiday Inn and Foodtown.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2021
$160m
SERIES B
Mar 2017
$4m
SERIES A
Total funding: $164.5m
Company benefits
- Health & Retirement: We offer comprehensive medical, dental, vision coverage as well as a 401(k)
- Paid Time Off: We offer plenty of vacation and personal time off to give you the time to step away, unwind, and recharge
Company HQ
SoMa, San Francisco, CA
Leadership
Barrett Boston
(CEO)Previously CRO & Executive Officer for TriNet. Before that, they were the President of Americas with TravelClick and Vice President at IBM.
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