Director of Product Partnerships & Business Development, Yotpo
$175-225k
3+ days a week in office
eCommerce marketing platform
Be an early applicant
eCommerce marketing platform
501-1000 employees
Be an early applicant
$175-225k
3+ days a week in office
501-1000 employees
Company mission
Yotpo's mission is to provide brands with everything they need to create winning customer experiences, from discovery to purchase.
Role
Who you are
- Experience: 5+ years in the eCommerce space at a fast-growing SaaS company in a strategic customer or partner-facing role
- Strategic Mindset: A proven track record of running strategic partner relationships and overseeing the entire integration lifecycle—from value identification to release
- Technical Literacy: Strong product and technical skillset, with the ability to navigate discussions with Engineering and Product leadership and understand integration concepts and material, such as APIs and SDKs
- Communication: Exceptional interpersonal skills with the ability to partner with global business leaders, balancing local market needs with global consistency
- Analytical Rigor: A detail-oriented and analytical mindset with comfort in data, reporting, and process optimization
- Deal Negotiator: Experience negotiating complex business deals and legal agreements for product collaboration / integration led opportunities
Desirable
- 4+ years in product partnerships, product management or solution engineering roles
- Proven experience working with Shopify, Magento Commerce, Salesforce Commerce, Meta Shops, TikTok Shop, Google Shopping and similar commerce platforms
What the job involves
- As the Director of Product Partnerships & strategic BD, you will lead our global integrations strategy to ensure Yotpo maintains the right technology alliances to fuel our exponential growth
- You will be the bridge between our partners and our product teams, directly impacting customer retention, win rates, and our position as a central player in the ecosystem
- Partnership Formation: form new first-of-a-kind integrations and commercial alliances with the world’s leading commerce, social & marketing platforms, to constantly give Yotpo and its customers a competitive advantage
- Relationship Management: Directly manage strategic relationships with Tier-1 partners (e.g., Google, Meta, TikTok, Attentive) to identify new GTM and product opportunities and insights
- App-Market Leadership: Lead the strategy and execution of Yotpo’s App Market vision in collaboration with Product Leadership; identify and negotiate first-of-a-kind partnerships that create a competitive advantage
- Cross-Functional Collaboration: Serve as the bridge between BD and Product; bring ecosystem signals to the Tel Aviv HQ to influence the product roadmap and build business cases for new integrations
- Team Development: Manage a Product Partnerships Manager responsible for qualifying, onboarding, and supporting new integrations with ecommerce apps and marketing platforms
- GTM Enablement: Partner with Product Marketing and L&E to ensure client-facing teams are equipped to leverage integrations; build frameworks for legal, commercial, and technical partner support
- Performance Tracking: Work with Partner Ops to report on the App Market’s value, including impact on sales win rates, lead generation, and customer stickiness
Our take
The retail sector is continuing its decisive pivot towards eCommerce, creating a vast and growing market for innovative eCommerce tools and software. Yotpo is a SaaS-based eCommerce marketing startup offering integrated data-driven loyalty, SMS marketing, and review solutions, amongst others, on a single platform.
The company has already secured strategic partnerships with major eCommerce platforms including Shopify, Salesforce, and Adobe. In a sector where the breadth of reach is key, it is wise to deepen existing partnerships and continue with new acquisitions - both of which appear to have remained a priority for Yotpo alongside the launch of its eCommerce Retention Marketing Platform in 2023.
Its focus on a single platform and integrated experience is likely to be a success, as the spate of new eCommerce tools is creating a real need for streamlined and optimised management as the sector develops. If Yotpo can become the one-stop shop of choice for vendors of all sizes, it stands to capitalise well on the growing eCommerce sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Sep 2021
$30m
LATE VC
Mar 2021
$230m
SERIES F
Total funding: $452.6m
Company benefits
- Private healthcare, dental and optical included
- Pension contribution
- Voluntary death in service policy
- Cycle to work scheme
- Generous PTO, volunteer days, holidays and flex days
- Individualized career development, rewards and recognition
- Wellness and philanthropic programming and events
- Hybrid work model
Company HQ
Hudson Square, New York, NY
Leadership
Tomer Tagrin
(Co-Founder & CEO)Served for 2 years in the Israeli Defense Force, then founded Ikick and worked as a Chip Design Developer for Intel. Started working as a Contributor for The Next Web in 2010, and co-founded Yotpo in November 2010.
Omri Cohen
(Co-Founder & COO)Served in the Israel Defence Forces for 2 years and then went on to become a student at the ASIC Team at Essence Security. Left after 1 year to co-found Yotpo.
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