Content Associate, Runna
Partnerships
£31.5-35k
+ Equity
1-4 days a week in office
Tailored running training plans
Open for applications
Tailored running training plans
101-200 employees
Open for applications
£31.5-35k
+ Equity
1-4 days a week in office
101-200 employees
Company mission
To make running training effective, enjoyable and easy for everyone.
Role
Who you are
- We’re looking for someone who loves…
- Writing: Whether that’s one-line tips or longer form ‘Ultimate Marathon Training Guides’—you love to get your head down and write
- Educating/Motivating Runners: Thinking through exactly which information (and when) to deliver to our users so that a user is motivated and informed but not overwhelmed. You’ll be helping our Runnas turn up to the start line knowing everything they need to have a great run
- Organising and Managing Content Efficiently: Oversee and help structure Runna’s extensive library of support articles and YouTube videos, ensuring content is well-organized, easily accessible, and free from duplication. Additionally, collaborate closely with the partnerships team and 100's of partners to ensure the best content is delivered on time, meeting deadlines and maintaining a high standard of quality and consistency across all platforms
- Cross-Team Collaboration for Content Excellence: Work closely with coaches, the CX team, and internal stakeholders across partnerships, marketing, and editorial to identify content gaps and opportunities. Gather insights from users, leverage expert input, and collaborate with videographers and partners to create high-quality, cohesive content that aligns with Runna’s business goals and enhances user experience
- Running! We need someone that understands and loves running. You can write a marathon starter pack with your eyes closed and could list off the top five European marathons, or trending carbon shoes without hesitation
- We do need you to have 1+ years of proven experience both writing and managing content ideally in a customer-facing setting
- You’re highly organised and efficient
- Excellent written and English skills
- Strong attention to detail, can-do attitude, and ownership mindset
- Excellent verbal communication skills
- Eagerness to learn, collaborate, and share knowledge and experiences across regions and teams
- Ability to work effectively in a fast-paced, deadline-driven environment (including prioritisation skills, flexibility toward change, sense of urgency, and dealing with ambiguity)
- Outstanding customer orientation
What the job involves
- In short, you’ll be writing, organising and managing (with the help of our amazing coaches, team and partners) all of Runna’s content
- This will have a particular focus on our Partnership content to provide millions of Runnas the information, motivation and skills they need to achieve their goals
- You will also be supporting the Content Lead in achieving our content goals across the board
- Support Partner Content Creation and Distribution: Assist in crafting and curating content for Runna’s partners, including solus emails, newsletter inclusions, and race-specific adaptations of our articles. Ensure messaging aligns with both Runna’s brand voice and partner objectives
- Develop and Maintain Partner Training Hubs: Build out and continuously refine training resources for partners, ensuring they have access to the latest and most effective materials to promote Runna’s offerings
- Adapt and Localise Content for UK and US Audiences: Tailor content to resonate with different markets, considering cultural nuances, language differences, and regional race calendars to maximise engagement
- Test and Learn Approach to Content Strategy: Analyze partner engagement metrics, gather feedback, and refine content based on what performs best to feedback to partnerships team to ensure success
- Support Content Strategy and Execution: Assist in the creation and optimisation of Runna's Support content, ensuring alignment with SEO targets and search intent. Focus on driving organic discovery by incorporating high-value search terms and engaging, informative content that enhances Runna’s visibility
- Assist in Product Review Content Development and Maintenance: Help research, write, and update product review articles covering key running gear categories (e.g., shoes, apparel, nutrition). Ensure content remains current and valuable to readers by monitoring industry trends and refreshing recommendations as products evolve
Application process
- As part of the application process we’ll expect you to send us a sample of shorter and longer form content that you’ve written as well as examples of content channels that you’ve personally managed
- Apply below!
- Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process ❤️
- Chat with Emily (Talent Lead) (25 minutes video call)
- Chat with Michelle and Katie (45 minutes video call with task)
- Office visit -- including Task (60 minutes meeting in the office - coffee with Michelle and team, meet the wider team, coffee with Dom)
Salary benchmarks
Our take
As a way to keep fit, running has shot up in popularity in recent years, partially due to accessibility, especially during the pandemic. But for those who want to take running to the next level – whether that be a 5K or a marathon – it can be difficult to know where to start in terms of a training plan. Runna supplies an app with personalised training plans for all types of runs, to help people achieve their running and fitness goals.
Runna was founded in 2020 by running enthusiasts for running enthusiasts, in response to the lack of tools – save paying a professional trainer – available to help runners train. Although there is a wealth of day-to-day running apps available, where Runna stands out is in providing training plans for specific races, which can be distinguished by distance and goal time. In addition, it does this whilst maintaining a sense of community, which has proven to be a popular feature amongst other running apps, and still caters to a range of experience levels.
Runna has since consistent subscriber growth since its launch, serving thousands of users globally. The company plans to build and scale into the future, reach more customers, and expand its team.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2023
$6.7m
SEED
Dec 2022
$2.6m
SEED
Total funding: $10.2m
Company benefits
- Own a part of Runna: We want you to own a part of the company you're building. Everyone who joins Runna receives a generous stock options package
- Grow with us: As one of our early hires, you'll have a unique opportunity to shape and influence Runna's product and culture from the beginning
- Learn and develop: We work with all of the latest tools and technologies so you can learn at the cutting edge of product development
- Team socials: We're a friendly bunch and like to make work-like fun, whether that's lunches and dinners or our bi-weekly team run
- Paid vacation: We want people to take time off to rest and rejuvenate. Runna offers 25 vacation days + bank holidays
- Tools: You'll receive all new equipment including a laptop, running watch of your choice, and anything else you need to do your best work
- Get paid to Run(na): We have a dedicated hour block each week where you'll get paid to run! Whether you want to build up to your first 5k or do that tough intervals sessions it's up to you!
- Enhanced family care: 3 months fully paid when you welcome a new Runna into the family, as well as fertility support & a host of other benefits
Company HQ
Vauxhall, London, UK
Leadership
Dom Maskell
(Co-Founder and CEO)Previously an Officer Cadet at the RAF and worked both as a Business Analyst and later Product Manager at McKinsey & Company.
Ben Parker
(Co-Founder & Head Coach)Former Personal Trainer and Running Coach. Owned Ben Parker Fitness. Previously a Spin & Pilates Class instructor at Roehampton Club, and Activities Manager at Mark Warner.
Walter Holohan
(CTO)Initially joined Runna as a Technical Lead before being promoted to CTO. Prior to Runna, they were a React Native Developer at 11:FS, a Full Stack Engineer at Nationwide Building Society and a Director at Spartn.
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