Senior Lifecycle Marketing Manager, Float
+ Equity options
Corporate cards and smart spend management software
Be an early applicant
Corporate cards and smart spend management software
101-200 employees
Be an early applicant
+ Equity options
101-200 employees
Company mission
To simplify spending so companies and teams can focus on growing their business.
Role
Who you are
- This role is perfect for a builder who thrives on the opportunity to create foundational systems while continuously experimenting to unlock growth
- You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users
- You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively—doing what’s best for the business, not just your role
- You Think Big and Move Fast. You’re energized by building from 0 to 1. You’re not afraid to challenge the status quo, experiment quickly, and learn as you go
- You Constantly Learn and Grow. You’re hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do
- You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work
- You Win as a Team. You’re a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger
- You've got the experience. You bring 5+ years in lifecycle marketing, CRM, growth product marketing, or customer marketing, with a focus on B2B SaaS or fintech products. You have a proven track record of building and scaling lifecycle marketing programs that demonstrably impact business growth
- You have a data-driven mindset: You have a deep understanding of lifecycle metrics and a demonstrated ability to measure, report, and optimize campaigns based on performance
- You’re a full-stack marketer: You are comfortable creating multi-channel campaigns, with proficiency in email marketing, in-app messaging, and webinar/event-driven engagement
- You’ve got technical chops: You’re intimately familiar with marketing automation platforms and customer journey tools (HubSpot, Braze, Salesforce, etc.). You’ll be comfortable working with data and analytics platforms (e.g., Metabase, Looker) to inform decisions
- You're strategic and tactical: You demonstrate the ability to develop high-level strategies while executing details with precision, from mapping ideal customer journeys to implementing automation campaigns
- You bring a customer-centric approach: You have a passion for understanding the needs and experiences of real customers and designing programs that deliver real value
- You have a track record of cross-functional partnership. You excel in working with teams across different domains to ensure a cohesive and integrated approach to customer experience. You work fluidly with stakeholders at all levels, from individual contributors to senior executives
- You’re an owner. You set a high bar for yourself and others, and enjoy fostering a culture of excellence. You’re eager to roll-up your sleeves to get building and create immediate impact
What the job involves
- We’re seeking a Senior Lifecycle Marketing Manager to shape the lifecycle strategy across our self-serve journey and optimize the post-acquisition experience for all Float customers
- You’ll work in close collaboration with a cross-functional team of marketers, analysts, product managers and engineers, and have direct accountability for key measures of customer success and growth, such as time-to-first-value, product adoption and attach rates, and retention
- Reporting to the Director of Product Marketing, you’ll play a pivotal role in shaping how Float supports customers in meeting their goals and contribute significantly to our next phase of growth
- Design and Build the Post-Acquisition Journey: Develop multi-channel strategies for onboarding, activation, and product adoption, creating targeted experiences and engaging touchpoints that drive retention and growth
- Drive Results through Experiments: Own and execute A/B tests and growth experiments to identify high-impact strategies and iterate based on performance insights
- Monitor and Report on Key Metrics: Take ownership of metrics like time-to-onboard, user activation and adoption rates for our self-serve customers, proactively seeking opportunities to improve on performance and sharing regular performance updates with stakeholders
- Develop Engaging Content: Craft compelling, customer-centric messaging and content to deliver personalized communications across email, in-app, and other channels
- Leverage Automation and Data: Utilize customer data and automation tools to strategically segment audiences, build targeted campaigns, and move the needle measurably against key business objectives
- Manage Targeted Campaigns: Partner with the broader marketing team to craft campaigns that drive adoption of new features, cross-sell opportunities, and deliver added value to existing customers
- Collaborate Cross-Functionally: Work closely with analytics, product, engineering, rev-ops and customer success teams to align lifecycle initiatives with company goals and customer needs, and create a best-in-class customer experience
- Be a Customer Champion: Advocate for customer feedback and insights, ensuring Float’s lifecycle strategies address real customer pain points and goals
Our take
Traditional finance and internal expense processes are inefficient for companies. Spending on personal credit cards and filing receipts for reimbursement is a convoluted and complicated business practise. There needs to be a digital alternative to the historically laborious process of managing employee expenses.
Float is a fintech solution, built to simplify the inefficient internal expense processes. Rather than following the traditional method of spending on personal/corporate cards, filing expenses, and waiting for reimbursement - Float works by utilising technology that enables managers to allocate funds and approve expenses before purchases are made. The company also supports companies operating with remote workforces.
As the business world moves to become more international, companies will look to make their business spending as simple as possible. Float aims to develop its technology and cater to the challenge of company spending. It's $50 million C in credit financing will go some way to achieving its aims, all whilst expanding its business significantly.
Steph
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2025
$50.7m
SERIES B
Nov 2021
$26.8m
SERIES A
Total funding: $82.9m
Company benefits
- Competitive coverage of medical, dental and vision insurance for employees
- Education & learning stipend for personal growth and development
- Flexible vacation time
- Work from home stipend to help you succeed in a remote environment
Company HQ
Fashion District, Toronto, ON
Leadership
Rob Khazzam
(Co-founder & CEO)Previously worked at Uber for 5 years in international expansion and General Management in Eastern Europe and Canada. Prior to this they worked at a market private equity fund in Toronto.
Griffin Keglevich
(Co-founder)Previous Chief Engineer at Float, responsible for shipping and payments, previously worked in software engineering at KPMG and Shopify.
Ruslan Nikolaev
(Co-founder)Previous experience at WATonomous and then Uber as a Perception Engineer and at Shopify as a Data Scientist.
Salary benchmarks
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