CRM Manager, Hutch Games
6 Month Contract
2+ days a week in office
Mobile game developer
Open for applications
Mobile game developer
101-200 employees
Open for applications
2+ days a week in office
101-200 employees
Company mission
To build the most diverse and engaged automotive gaming community on mobile.
Role
Who you are
- Proven experience leading CRM strategy, preferably within mobile games / app environments
- Strong knowledge of CRM tooling, specifically Braze
- Analytical mindset with experience in A/B testing and performance measurement
- Self starter who can take ownership of the CRM area and drive results
- Passion for gaming is a plus!
What the job involves
- Hutch is looking for an experienced CRM Manager to join the team on an initial 6 month contract
- As CRM Manager, you will be responsible for defining, implementing and optimising our CRM initiatives to drive player engagement, retention and monetisation
- You will have the exciting challenge of shaping our approach to CRM from scratch, selecting the right tools, building automated workflows, and working closely with our marketing, product and data teams to deliver best-in-class lifecycle marketing campaigns
- Develop and execute a CRM strategy that drives player engagement, retention and lifetime value across Hutch’s portfolio of live games
- Lead the selection and implementation of CRM tools & platforms suited for a mobile games environment
- Build and manage player segmentation and personalised messaging strategies based on in-game behaviour and player lifecycle stage
- Design and optimise automated onboarding, re-engagement and win-back campaigns across multiple channels (push, in-app, email, SMS)
- Work closely with game teams, analysts and marketing teams to ensure CRM efforts align with overarching marketing strategies
- Establish and monitor CRM KPIs and analytics, continuously refining strategies based on performance data
- Drive awareness of key business initiatives among our playerbases
Salary benchmarks
Our take
The gaming industry is ever-growing, with more and more consumers looking to find the game for them, and the expansion in genres for mobile gaming has created room for specialist developers to thrive. Hutch Games is one such developer, specialising in creating free-to-play racing games for mobile.
Hutch Games was founded in 2011, by developers who were frustrated with working in big game development studios and wanted to make games for the players. Recognising that there were few definitive racing games on mobile, the company has operated with a focus on “cracking cars on mobile” which has led it to be a leading developer and publisher of mobile racing games.
Hutch Games was recently acquired by MTG, a Swedish holding company hoping to diversify its “GamingCo” offerings. The acquisition will allow Hutch to “take the company and games to the next level”, towards its goal of growing the racing genre on mobile.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Feb 2017
$5.5m
SERIES A
Total funding: $5.5m
Company benefits
- Hutch is a 4-Day Work Week company
- Flexible working hours
- Remote working 2 days per week
- Excellent salary
- Private health care
- Enhanced Maternity (18 weeks) and Paternity leave (6 weeks)
- Access to mental health initiatives such as private mental health coaching
- Support to learn, develop and progress within Hutch
- Free snacks and drinks
- Social events, game launch parties, Thursday night drinks and much more
Company HQ
London, UK
Leadership
Shaun Rutland
(CEO)Vast experience in games production with roles at Wheel, Lionhead Studios, and Sony.
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