Product Marketing Specialist, Loadsmart
$75-100k
Plus stock options
Digital freight company for B2B trucking
Be an early applicant
Digital freight company for B2B trucking
201-500 employees
Be an early applicant
$75-100k
Plus stock options
201-500 employees
Company mission
To provide transportation services and technology to reduce freight spend, increase service levels and impact team's productivity.
Role
Who you are
- The ideal candidate is results-driven , collaborative, and customer-obsessed. You have experience explaining next-generation software and have a knack for creating compelling stories that differentiate our offering in the market.
- You have a deep empathy for buyers and able to adapt how you communicate to best reach and engage your audience
- 3+ years of experience in product marketing within SaaS and logistics industries
- Proven success in go-to-market strategy, product launches, and cross-functional collaboration
- Strong ability to translate complex features into clear, value-driven messaging for B2B audiences
- Skilled in using tools like HubSpot, Salesforce, and analytics platforms to drive campaign performance
- Excellent written and verbal communication with a track record of impactful content creation
What the job involves
- We are seeking a Product Marketing Specialist who thrives in a dynamic and fast-paced global company
- This person will own messaging, product positioning, value prop creation, and go-to-market strategy for one of our fastest growing SaaS acquisitions
- You’ll become a product expert and use your customer-obsession to work cross-functionally to translate our core features into customer value
- You will work with our Product and Engineering teams to define and launch our roadmap, with Sales to enable our customer-facing teams, and with Marketing to grow awareness and adoption
- Develop positioning and messaging that differentiates Loadsmart offerings in the market, specific to the target audience’s challenges, opportunities, and needs
- Gain a deep understanding of how our customers buy, their buying criteria and process; become the expert on competitors and strategies to win against them
- Enablement: Communicate the value proposition of services to sales and marketing teams; support creation of materials (e.g., data sheets, white papers, e-books, web content, social posts, blogs, webinars, events) to drive the buyer journey and go-to-market strategy
- Go-To-Market: Collaborate with product teams to plan and integrate launches into buyer-focused marketing programs; align with product managers to understand customer needs, key features, and roadmap; serve as the bridge between product, marketing, and sales
- Buyer Profiles: Conduct buyer interviews and market research to develop robust, insight-driven personas
- Collaborate: Generate actionable, data-driven insights to shape product, sales, and marketing strategies
Our take
Freight services involve many parties including shippers, dispatchers, drivers, and dock managers. Insurance and safety checks are required for everyone involved, a process that makes the truck shipping process more expensive, time-consuming, and less efficient than it could be.
Loadsmart provides an online portal that handles booking, insurance legislation, and health and safety regulations all within an integrated platform. This digital integration leads to parties receiving instant and guaranteed shipping, offering full financial coverage in the event of any discrepancies.
The company has raised significant amounts of funding, most recently in a 2022 Series D Round which saw the company achieving a valuation in excess of $1B. It has used this funding to expand its partnership network and to fuel its acquisitions strategy. In the longer term the company's focus on organic growth will stand it in good stead as it will allow it to avoid aggressive pricing structures which would make it difficult to achieve profitability given the razor-thin margins in the freight industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$200m
SERIES D
Nov 2020
$90m
SERIES C
Total funding: $343.7m
Company benefits
- Parental leave: The primary caregiver is able to take three months of fully paid leave and one additionally month of working half days for a total of four months of leave
- Copany Equity: Ever wanted to have a stake in a company? Upon hire, Loadsmart employees are granted options that vest over a four-year period
- Team Building Events: Enjoy local company sponsored events to meet and network with fellow Loadies: from hackathons to local meetups, we love collaborating while having fun
- 401K wwith Match: We support our employees' retirement goals by offering a per pay period match to our Traditional and Roth 401K plans
- 401K with Match: We support our employees' retirement goals by offering a per pay period match to our Traditional and Roth 401K plans
- Healthcare: We offer competitive medical, dental, and vision coverage for you and your family
- Claim Advocacy with MMA: Expert advocacy and guidance on benefits and claims
- HSA/FSA: You can use pre-tax dollars to pay for healthcare costs for you and your dependents
- DCFSA: We offer DCFSA to help parents reduce their total taxable income when paying for childcare
- LPFSA: On eligible plans, LPFSA helps pay for vision and dental expenses that are not fully covered by your insurance
- Life and AD&D Insurance: Loadsmart provides both Life and Accidental Death and Dismemberment insurance at no cost yo you with the options to increase coverage at your own expense
- Short Term/Long Term Disability Insurance: Loadsmart provides short and log-term disability coverage at no cost to you
- FLexibe PTO?Holiday: Enjoy paid time off without a limit, with manager approval and national holidays of your location
Company HQ
Chicago Loop, Chicago, IL
Leadership
Felipe Capella
(Co-Founder & CEO)Previously Attorney at Inter-American Development Bank for 1 year and Professor of Bankruptcy and Restructuring at Universidade Federal de Santa Catarina for 2 years.
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