Commercial Strategy Analyst, iwoca
Marketing & Sales teams
€35-55k
1-3 days a week in office
Online loans for small businesses
Open for applications
Online loans for small businesses
201-500 employees
Open for applications
€35-55k
1-3 days a week in office
201-500 employees
Company mission
To fund one million small businesses.
Role
Who you are
- Early in your career (1-3 years experience) and eager to build operational and analytical skills
- Highly organised and detail-oriented, with experience managing data in Excel or Google Sheets
- Experience with SQL or a data visualisation tool like Looker or Tableau
- A proactive problem-solver who is motivated to improve processes, not just follow them
- A clear communicator, comfortable working with commercial and technical teams
- Fluent in German and English (at least C1)
Desirable
- Familiarity with a CRM system like HubSpot or Salesforce
- Experience in SME lending
- Experience with lead data management in the German market
- Familiarity using statistical tools like Python or R
What the job involves
- The Acquisition Strategy and Tech team is the integrated growth engine for iwoca in Germany
- We bridge the gap between high-level commercial strategy and the technical systems that power our customer journey
- By combining growth analytics, performance modeling, and full-stack engineering, we own the end-to-end acquisition funnel – from the very first touchpoint to a completed loan application
- Our Core Focus:
- Strategic Growth & Analytics: We serve as the central hub for our Direct Marketing and Sales channels
- We translate complex data into actionable strategies, ensuring our outreach is both scalable and profitably managed
- Technical Infrastructure: We build and maintain the proprietary systems and models that drive our German operations
- This includes optimizing the "User Experience" (UX) to ensure a frictionless onboarding process for small businesses
- Operational Excellence: We connect the dots between data-driven decision-making and real-world commercial impact
- Our mission is to ensure every potential customer receives a clear, relevant, and rapid understanding of how iwoca can fund their business
- We are a fast-moving, cross-functional unit designed to turn strategic hypotheses into measurable results
- Whether it’s refining a marketing model or shipping a new feature in the application journey, we ensure that iwoca’s expansion in the German market is backed by robust tech and a clear commercial North Star
- This role is the analytical and operational backbone of our German Sales and Marketing teams
- You will make a direct impact by using data to help us grow smarter and faster
- It’s a role designed for an analytical person who wants to build a career in fintech strategy and commercial operations, offering a unique blend of hands-on data work and strategic exposure
- In the first six months, you’ll be mainly focused on CRM and Sales Operations ensuring our HubSpot environment runs smoothly and accurately
- Analyse sales funnel performance, conversion rates, and campaign ROI to identify opportunities that directly drive growth
- Take ownership of the reporting for our Direct Acquisition channels, delivering insights that shape the team's strategic decisions
- Support strategic projects with analysis and process improvements, helping the team launch new initiatives and experiments
- Be the go-to support for maintaining and optimising Sales leads via upload, scoring, attribution, and analysis
- Build and maintain dashboards in HubSpot and Looker to track lead flow, conversion rates, and ROI
- Support weekly and monthly performance reviews with actionable insights
- Work with internal data and analytics teams to ensure accurate data synchronisation between HubSpot, Looker, and backend systems
- Ensure data integrity for attribution, source tracking, and campaign reporting
- Become the team's HubSpot CRM expert, using automation to make the Sales team more effective
- Design and run small experiments (A/B tests) on outreach cadences and email templates to improve conversion rates
Our take
UK SMEs are the backbone of a complex economy that is constantly changing, so the need for fast and responsive access to finance is becoming more and more important to ensure their success and growth. iwoca allows SMEs access to business loans in less than a minute, with its API and business marketplace partnerships.
With offerings like iwoca's, gone are the days where waiting up to eight weeks for a loan decision was viable. Its simplified business loans of £1,000 - £500,000 come with no fees attached, and applying online takes no more than five minutes. The ready availability of iwoca loans gives business owners a level of certainty, so that they can make instant decisions to help their business grow.
iwoca has made a number of partnerships with other players in the business finance space, including an impressive industry-first invoice checkout integration with QuickBooks. Funding raised by the company, which is now operating at net profitability, will enable it to meet a recent surge in demand for corporate loans and offer more to larger SMB businesses. And the company has made several billion in funding available to over 100,000 businesses since launching, positioning itself as a leading European fintech.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Aug 2025
$15.9m
SERIES D
Aug 2019
$13.4m
GRANT
Total funding: $113.5m
Company benefits
- Work where you work best: Twice a year we rent houses in places like Sicily and the French Alps where each team can work together for a week poolside. We champion flexible working in all our teams
- Invest in iwoca: We want people to be invested in iwoca's success so after six months you'll be awarded share options
- Keep yourself healthy: We offer comprehensive health insurance and cash plans. You'll also get gym discounts and we host yoga classes in the office every week
- Start (and end) your day right: Each floor of iwoca HQ has a fully stocked fridge for breakfast and every Friday we unwind with beers and wine
- Life-work balance: We know your life outside of work comes first. We offer enhanced maternity and paternity leave for new parents plus a nursery benefit. We also have unlimited unpaid leave
- Learning and development: Whether you want to learn to code, experiment with motion design, or beat cognitive biases, you'll have time and budget to invest in your professional development
Company values
- Motivated: Going to work shouldn't feel like a slog, so we want everyone in the team to personally care about what they're working on. We stay motivated by celebrating our wins, learning from our mistakes, and always looking for new gaps to step into
- Smart: At iwoca being smart isn't about what you know, it's about how you think. Smart thinking means looking at each problem by asking ‘why’ first, then figuring out ‘how’
- Humble: We know all ideas are flawed, all code has bugs, and everyone makes mistakes - it’s how we learn. For us, being humble means you question yourself first, rather than your team
- Growth Mindset: We think there's always a better way to solve a problem. So we never let ourselves get comfortable with being good enough
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Christoph Rieche
(Co-Founder & CEO)Previously spent 7 years at Goldman Sachs as a Vice President before co-founding iwoca in 2011.
Joost Versteeg
(CMO)Joost initially joined iwoca in 2017 as an Intern. Since then, they have held a number of roles, from Growth Analyst to Head of Commercial Strategy and became CMO in 2024.
People progressing
Serita joined as a Customer Onboarder, before moving into the Broker Team. Most recently they have been promoted to Partnership Manager.
Leo joined in 2018 as a Client Onboarder. Since then, they have worked in a number of roles and now serve as the Product Manager.
Jenny originally joined the Client Onboarding team and now leads the Customer Success department for the German business.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at iwoca
- We work hard to make iwoca a place where everyone feels welcome, where you can confidently be yourself. We understand that diversity isn't an optional add-on, it's the core ingredient of what makes us great.
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