Marketing Operations Manager, Profitero

• 3–5 years of experience in marketing operations or revenue operations, ideally within a B2B SaaS company
• Hands-on experience managing HubSpot’s marketing platform
• Familiarity with Salesforce CRM and Gainsight CS (or comparable tools); ideally knowledge of tools like Crossbeam
• Knowledge of Outreach and how we can use this platform to track and improve BDR effectiveness
• Proven experience building custom dashboards in SFDC and performance reports
• Strong grasp of tracking and reporting for email, social, and paid SEO campaigns
• Excellent project management and multitasking skills—you’re comfortable working on multiple priorities at once
• A self-starter mindset—you take initiative, embrace ambiguity, and love optimizing processes
• Strong attention to detail and a passion for clean data
• Excellent communication skills and a collaborative spirit

Desirable

• As a Marketing Operations Manager, you’ll play a pivotal role in scaling and optimizing our go-to-market engine
• You’ll manage systems, data flows, campaign execution support, and performance tracking across our marketing tech stack
• Marketing Tech Stack & Automation: Own and optimize our marketing automation platform (HubSpot) and ensure smooth integration with Salesforce CRM and Gainsight CS. Establish best practices for email setup, list management, and campaign execution. Support website updates in Webflow and track performance using HubSpot
• Campaign Execution Support: Partner with our demand generation and content teams to build and QA email campaigns, nurture programs, lead scoring models, and workflows. Identify, track and implement new ideas to improve BDR response rate via email prospecting to help BDRs achieve sales qualified meeting goals
• Data Governance: Ensure clean, compliant, and unified marketing data across systems and expand our marketing opt in list in Hubspot. Maintain lead lifecycle tracking, contact segmentation, and integrations
• Performance Reporting: Develop account based dashboards and reporting frameworks that highlight campaign performance, funnel health, and key insights for both Marketing and Sales. Collaborate with demand generation to track, analyze, and optimize campaign effectiveness across channels
• Process Optimization: Identify inefficiencies and continuously improve campaign operations, lead flow, attribution, and tracking methodologies in Hubspot and SFDC
• BDR best practice: Track open and click through rates in Outreach to ensure our global BDR team is working towards best practice and optimizing performance
• Rev Ops Alignment: Work closely with Rev Ops to align on MQL/SQL definitions (and document), ensure smooth lead handoffs, and maintain clear funnel metrics
• Compliance & Security: Help ensure marketing practices adhere to privacy regulations (e.g., GDPR, CCPA) and internal data security standards
• Continuous Learning: Stay current on best practices in marketing automation, lead management, and MarTech trends