Senior Product Marketing Manager, Workday
$127-225.5k
Salary dependent on location
Enterprise AI platform for managing HR and finance
Posted today
Enterprise AI platform for managing HR and finance
1001+ employees
Posted today
$127-225.5k
Salary dependent on location
1001+ employees
Company mission
To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.
Role
Who you are
- Domain Expertise: 3–6+ years of product marketing experience within enterprise accounting, business intelligence (BI), data management, or ERP software
- Technical & Market Knowledge: Strong understanding of enterprise application ecosystems, modern BI, financial data foundations, and agentic AI/AI solutions
- Strategic & Tactical Mastery: Proven capability to operate as a strategic thinker while executing tactically on deliverables under tight timelines
- Cross-Functional Influence: Demonstrated track record of leading cross-organizational launch plans and collaborating seamlessly across Product, Sales, and Marketing teams
Desirable
- Communication Skills: Excellent verbal, written, visual, and presentation skills, with a track record of creating compelling content for external audiences.
What the job involves
- The Financial Management Product Marketing team is seeking a results-driven Sr. Product Marketing Manager to own the outbound GTM strategy, positioning, messaging, and adoption for Workday Accounting Center
- This role will also support Workday Decision Intelligence for Finance and our Financial Test Suite
- In this role, you will lead product marketing for Workday Decision Intelligence for Finance —the foundation of our contextual data narrative and finance AI story
- You will champion market adoption for next-generation AI agents and support upcoming partner launches
- You will work closely with Product Management leadership, Sales, Solution Consulting, Customer Success, and Demand Generation to accelerate pipeline, improve win rates, and support partner channels
- Refresh Narrative & Personas: Define and update product messaging for Accounting Center and the intelligent data core, tailored to CFOs, Controllers, FP&A leaders, and IT/data personas
- Articulate AI Value: Clearly communicate Workday's finance AI story, highlighting how our intelligent data core and agentic solutions drive superior insights and learning
- AI Agent Launches: Plan and execute launch strategies for next-generation AI agents, including the Financial Audit Agent and Financial Test Agent, ensuring clear pipeline and adoption metrics
- Packaging & Pricing Transitions: Support product pricing changes and major GTM transitions, including the evolution to ACC + Data Cloud
- Campaign & Outbound Support: Partner with Demand Gen to design marketing campaigns, website content, online ads, trade show presentations, and customer testimonials
- Enablement Assets: Create, maintain, and deliver high-impact collateral, including pitch decks, FAQs, white papers, demo narratives, data sheets, and competitive battlecards
- Field Empowerment: Proactively support direct sales and partner channels with product education, talk tracks, and use cases to elevate win rates in key financial sales cycles
- ISV Partner GTM: Drive outbound launch plans and marketing execution for strategic ISV integrations across key industries
- Market & Competitive Intelligence: Conduct in-depth market research, customer interviews, and win/loss analysis to inform GTM execution and product roadmaps
- NRR & Adoption Protection: Develop targeted lifecycle messaging and communications to increase product utilization, safeguard Net Retention Rate (NRR), and drive expansion
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
The company has also grown through acquisitions and partnerships to broaden its capabilities.. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.
Through a combination of strategic acquisitions and in-house development, WOrkday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(Co-Founder & Executive Chair)Annel began his career at Morgan Stanley as a Corporate Finance Analyst. He then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005, where he has served as the CEO ever since.
Carl Eschenbach
(CEO)Carl joined Workday in 2022 as Co-CEO, becoming CEO in 2024. He has also been a Partner at Sequoia Capital since 2016. Previously, he spent 14 years at VMware as President and COO and 3 years at Inktomi Corporation as the VP of North America Sales.
Peter Bailis
(CTO)Prior to joining Workday in 2025, People was a VP of Engineering at Google. He also previously founded Sisu Data, where he served as the CEO for over 5 years.
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