Senior User Acquisition Manager, Zynga

• You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution
• You have experience in launching games in different markets
• 4-6 years experience in media buying for mobile app products (leveraging Paid Social, Ad Networks, and DSPs)
• Experience building user acquisition campaigns in the gaming category with the ability to improve business metrics(ROAS,LTV)
• Experience in using advanced and privacy-safe mobile measurement approaches such as SKAdNetwork, Google Privacy Sandbox, and Media Mix Models
• Strong problem-solving and critical-thinking skills and experience working in a metrics-based environment
• Experience – and a desire – to do both strategic planning and day-to-day execution/optimization
• Outstanding communication and client skills – both written and spoken – to work effectively with our studios
• Outstanding ability to execute swiftly, with strong attention to detail
• Ability to manage multiple projects simultaneously within tight deadlines
• Build and document best practices to improve operational efficiency

Desirable

• The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer who will acquire users for Zynga’s growing mobile portfolio
• You will be responsible for helping the team identify and develop mobile acquisition strategies and the best-performing marketing channels for reaching potential users
• Develop strategy and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Moloco)
• Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale
• Develop relationships with advertising partners and networks to test new traffic sources
• Drive innovation on game division-level investments
• Conduct industry research and present actionable findings
• Work collaboratively with the creative team to support the creative direction of our advertising asset needs to ensure top performance
• Maintain communication with key stakeholders on ongoing user acquisition initiatives and build weekly reports