Global Search Marketing Executive, Brompton
Office located in Greenford, UK
Manufacturers of the Brompton folding bike
Be an early applicant
Manufacturers of the Brompton folding bike
501-1000 employees
Be an early applicant
Office located in Greenford, UK
501-1000 employees
Company mission
To change the way people live and move in cities.
Role
Who you are
- Experience in Google ads
- Youtube, Discovery, Smart Shopping and PMAX experience is preferable
- Experience on campaign strategy, creation and implementation
- Experience on day-to-day management and optimisations of campaigns, monitoring spend and making adjustments to campaigns
- Understanding of audience targeting and how to use it effectively
- Strong analytical skills with ability to draw insights, interpret data and make data-driven decisions
- A proactive self-starter, adept at defining and executing plans. Driven by data and a keen commercial focus, you excel in navigating initiatives towards successful outcomes
What the job involves
- Sitting in our Digital Marketing team, and reporting into our Senior Digital marketing manager, this role’s purpose is supporting the Global Search Marketing manager in the day-to-day operations of paid search campaigns
- Search is our largest combined channel and there is a huge amount of potential for growth in this area
- We are looking for someone to join our team during this exciting time as we are in the process of transitioning to being a fully in-house digital marketing team
- You will be involved in paid search campaigns from ideation to execution, in collaboration with the wider marketing team, ensuring that campaigns are running optimally and on schedule
- Your acute numerical acumen will serve as a potent tool for optimising campaigns and amplifying our brand’s digital presence
- This is a great opportunity to take ownership of the role and support in driving the growth and performance of the digital marketing team
- You’ll have a keen eye for numbers while being able to interpret reports into clear executable actions, as well as the ability to sniff out opportunities to further expand our DTC proposition
- Prepare to immerse yourself in thrilling product launches and pivotal technology deployments, all within the dynamic landscape of a fast-paced and entrepreneurial environment
- This is not merely a position; it's an opportunity to actively shape and contribute to transformative initiatives on a global scale
- Implementing best practice optimisation processes to ensure maximum campaign performance potential is reached for both budget and KPI deliverables
- Supporting reporting on account performance, actioning any changes and sharing strategy ideas
- Completing daily performance checks to ensure campaigns are running effectively and within budget
- Creating captivating and enticing copy that fits within brand guidelines
- Analysing data and working closely with the Paid Social executive to share assets and work towards multi-platform growth
- Working with our data analyst to collect and analyse data and identify trends & insights to improve performance efficiency
- Involved in the testing & development roadmap and actively testing new strategies in multiple regions to identify growth opportunities and to drive improved performance and efficiency on campaign level
- Supporting in the development of any new strategies to drive growth and performance of accounts
- Supporting with routine account maintenance and optimisation through campaign, keyword, and ad copy analysis
- Maintaining a proactive approach to ad copy and landing page testing to improve conversion rate
Salary benchmarks
Our take
The Brompton bike was conceived as a product to help improve city living. The bike can be folded to a third of its size in a matter of seconds and is small enough to be taken on all forms of public transport. It has established itself as the ideal choice for all those who are living or interacting with cities.
Brompton offer a test ride service that allows customer to trial use of the bicycle before purchase. By allowing hire costs to be redeemed against the cost of the bicycle, this provides an attractive option for customers who may be unsure about the price point or the bike's functionality.
Brompton has faced certain struggles as of late due to rising cost of parts and labour, while it struggles to offset rising costs due to the cost of living crisis, seeing a fairly substantial dip in profits at the beginning of the year. However, a recent injection of funding, and plans for a new factory still in the works, Brompton is well set to remain a top seller in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Feb 2024
$0.7m
GRANT
Total funding: $0.7m
Company benefits
- Huge discount on your very own Brompton (family and friends get discount too)
- Employee discounts, available for more than 400 different brands. (fashion, groceries and food, electronics, health and beauty etc.)
- Workplace Pension Scheme, Flexible Working, Cycle to Work Scheme to name just a few..
- Position to thrive. Whether you are early in your career or an experienced professional, Brompton provides you with everything you need to excel in your job and for personal growth. You will be actively encouraged to increase your skillset and to attend
- Employee assistance program
- Birthday Breakfast, Family Fun Days, Christmas Parties, London to Brighton Bike Rides, Charity Raffles, Volunteering with the local community all go towards creating a working environment that is fun and enriching
- 9 day fortnight working pattern
Company HQ
Greenford, UK
Articles
Leadership
Will Butler-Adams
(Group CEO)Previously Project Manager at ICI for 2 years and Plant Manager at DuPont for 2 years.
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