Global Search Marketing Executive, Brompton

Salary not provided

Google AdWords

Junior and Mid level

London

Office located in Greenford, UK

Folding bike manufacturer

Job no longer available

Folding bike manufacturer

501-1000 employees

B2CRetailManufacturingMobilityFitness

Job no longer available

Salary not provided

Google AdWords

Junior and Mid level

London

Office located in Greenford, UK

501-1000 employees

B2CRetailManufacturingMobilityFitness

Company mission

To change the way people live and move in cities.

Job

Company

Role

Who you are

Experience in Google ads
Youtube, Discovery, Smart Shopping and PMAX experience is preferable
Experience on campaign strategy, creation and implementation
Experience on day-to-day management and optimisations of campaigns, monitoring spend and making adjustments to campaigns
Understanding of audience targeting and how to use it effectively
Strong analytical skills with ability to draw insights, interpret data and make data-driven decisions
A proactive self-starter, adept at defining and executing plans. Driven by data and a keen commercial focus, you excel in navigating initiatives towards successful outcomes

What the job involves

Sitting in our Digital Marketing team, and reporting into our Senior Digital marketing manager, this role’s purpose is supporting the Global Search Marketing manager in the day-to-day operations of paid search campaigns
Search is our largest combined channel and there is a huge amount of potential for growth in this area
We are looking for someone to join our team during this exciting time as we are in the process of transitioning to being a fully in-house digital marketing team
You will be involved in paid search campaigns from ideation to execution, in collaboration with the wider marketing team, ensuring that campaigns are running optimally and on schedule
Your acute numerical acumen will serve as a potent tool for optimising campaigns and amplifying our brand’s digital presence
This is a great opportunity to take ownership of the role and support in driving the growth and performance of the digital marketing team
You’ll have a keen eye for numbers while being able to interpret reports into clear executable actions, as well as the ability to sniff out opportunities to further expand our DTC proposition
Prepare to immerse yourself in thrilling product launches and pivotal technology deployments, all within the dynamic landscape of a fast-paced and entrepreneurial environment
This is not merely a position; it's an opportunity to actively shape and contribute to transformative initiatives on a global scale
Implementing best practice optimisation processes to ensure maximum campaign performance potential is reached for both budget and KPI deliverables
Supporting reporting on account performance, actioning any changes and sharing strategy ideas
Completing daily performance checks to ensure campaigns are running effectively and within budget
Creating captivating and enticing copy that fits within brand guidelines
Analysing data and working closely with the Paid Social executive to share assets and work towards multi-platform growth
Working with our data analyst to collect and analyse data and identify trends & insights to improve performance efficiency
Involved in the testing & development roadmap and actively testing new strategies in multiple regions to identify growth opportunities and to drive improved performance and efficiency on campaign level
Supporting in the development of any new strategies to drive growth and performance of accounts
Supporting with routine account maintenance and optimisation through campaign, keyword, and ad copy analysis
Maintaining a proactive approach to ad copy and landing page testing to improve conversion rate

Salary benchmarks

Our take

The Brompton bike was conceived as a product to help improve city living. The bike can be folded to a third of its size in a matter of seconds and is small enough to be taken on all forms of public transport. It has established itself as the ideal choice for all those who are living or interacting with cities.

Brompton offer a test ride service that allows customer to trial use of the bicycle before purchase. By allowing hire costs to be redeemed against the cost of the bicycle, this provides an attractive option for customers who may be unsure about the price point or the bike's functionality.

Brompton has faced a steep profit decline of over 99% in 2024, largely due to post-pandemic market overstock and reduced sales. While the company has paused a headquarters move and cancelled dividends, it is focusing on recovery through commute-friendly models like the upcoming G-line. With strong prospects in biking-conscious cities, Brompton remains confident it can regain momentum as the market stabilises.