Digital Marketing Manager, OpenX
$115.5-120k
Salary applicable to New York, New Jersey, California, and Colorado candidates only, plus bonus and equity
Sell-side platform
Job no longer available
Sell-side platform
201-500 employees
Job no longer available
$115.5-120k
Salary applicable to New York, New Jersey, California, and Colorado candidates only, plus bonus and equity
201-500 employees
Company mission
OpenX's mission is to create awesome programmatic marketplaces.
Role
Who you are
- 5-7 years experience in digital marketing and marketing operations
- Proactive, self-starter with the ability to hit the ground running and be a strong contributor day to day
- Expert knowledge and fluency of Hubspot, LinkedIn, Twitter, Facebook, Salesforce, Google Analytics and more
- Strategic and execution-focused mindset. You will be required to flex building the long-term vision as well as the day-to-day operations of running multiple campaigns with a focus on performance KPIs
- Can-do attitude with an eagerness to learn and grow
What the job involves
- As the Digital Marketing Manager you will be an agile individual contributor on our growing Marketing team, reporting to the Director of Marketing
- You will define and scale our digital marketing operations with a focus on email marketing, paid media and social
- You will work closely with our sales and sales operations team to build out campaigns focused on revenue growth and client retentio
- Manage email marketing including campaign set up, list building and maintenance as well as email deployment
- Oversee calendar of campaigns and strategically align them to OpenX’s priorities and key moments
- Paid Media & Social: Manage paid media campaigns across LinkedIn and other paid channels. Manage OpenX’s organic social presence across LinkedIn, Twitter, Instagram and more as needed
- Lead generation: Partner with sales and sales operations to create lead generation campaigns aligned to revenue goals. Establish new work flows to identify sales qualified leads
- Analytics & reporting: Identify KPIs, create and manage dashboards for reporting and onboard new tools as needed. Oversee analytics for the full marketing organization across all touchpoints
- Routinely collaborate with Marketing, Sales and Operations to build programs that support our pipeline and revenue targets as well as our brand initiatives
- Search Engine Optimization: Identify new opportunities to increase OpenX’s organic search visibility and website traffic. Have a pulse on the competitive SEO rankings, track changes in rankings and suggest improvements to optimize pages
Our take
Programmatic advertising - the automatic placement of advertisements typically conducted via the internet and based on a personalised understanding of viewers’ online profiles - has become a vital tool for every business. OpenX provides the infrastructure for this booming industry with their ad exchange platform.
The company is now focused on adjusting its platforms to reflect the values of the modern society it is doing so much to shape. That means accepting tough but fair multi-million dollar FTC fines for data breaches as well as becoming the first ad exchange to go carbon neutral.
The challenge of competing with both ever-changing views on the value and efficacy of programmatic advertising is not a small one. However, OpenX has proven that it is able to innovate with the times. It has deep partnerships across the ecosystem, partnering with Attain in 2022 to enable supply-side targeting for advertisers. It is also expanding partnerships across Latin America and Asia, enabling the company to reach further heights.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2013
$25m
SERIES E
May 2011
$20m
SERIES D
Total funding: $75.5m
Company benefits
- Dental and vision for both employees and their families
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Pasadena, CA
Leadership
Damon Reeve
(Board Director)Previously Board Director at Snowplow Analytics for 3 years and CEO of Authenticated Digital for 4 years. Currently acts as CEO for Ozone.
Scott Switzer
(Founder & Advisor)Previously Limited Partner at FirstMark Capital for 8 years and Advisor at Flybridge Capital Partners for 4 years. Acts as CTO for Ozone.
John Gentry
(CEO)Previously acted as President of Spot Runner, developer of the Malibu Media Platform, an online media exchange that simplifies the buying and selling of television media. Experience as Chief Revenue Officer of Green Dot, the pioneer and market leader in the prepaid debit card industry.
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