Growth Marketing Lead, Soil Capital

• Master’s degree in Marketing, Business Administration, Communications, or a related field
• 5 years of experience in corporate or B2B marketing, preferably in sustainability, agriculture, or food systems
• Proven ability to execute impactful marketing strategies that drive business outcomes in complex B2B environments - experience in Account-based Marketing (ABM) a strong plus
• Strong content creation and storytelling skills, with a keen eye for detail
• Experience with CRM systems (e.g., HubSpot) and digital marketing tools
• Comfortable using analytics tools and making data-informed decisions
• Excellent organizational and project management abilities

Desirable

• Reports to: Head of Marketing & Communication
• As Growth Marketing Executive, you will support the execution of Soil Capital’s marketing strategies aimed at closing corporate partners, promoting our brand, and fueling growth through strategic campaigns
• You’ll work closely with the Head of Marketing & Communication and other departments (Sales, Product, PR, etc.) to create high-impact content, coordinate campaigns, and drive lead generation across multiple channels
• Support the planning and rollout of multi-channel marketing campaigns (digital, email, events, PR, social media) targeting corporate partners in the agri-food sector to drive Marketing Qualified Leads (MQLs)
• Support outbound and account-based marketing campaigns in close collaboration with the sales team to generate, nurture, and convert qualified leads
• Translate market insights and sustainability trends into powerful marketing initiatives that resonate with C-level audiences and decision-makers
• Create high-impact content for different corporate audiences (newsletters, presentations, thought leadership, case studies)
• Ensure brand consistency across all corporate touchpoints and support the development of visual and messaging guidelines
• Collaborate with PR and communications partners to amplify visibility of our corporate impact and sustainability leadership
• Assist in the organization of corporate online webinars, roundtables, and industry event participation
• Support production of materials, and follow-up to ensure successful execution and lead capture during events
• Possible representation of Soil Capital at industry events, conferences, and key networking opportunities
• Manage corporate marketing content across digital platforms (website, social media, email)
• Support CRM-driven campaigns in collaboration with sales, including email sequences and automated workflows
• Tech-Savvy: you’re at ease with marketing technologies (CRM, analytics, project management tools) and you can learn new tools quickly
• Leverage data and metrics to track, analyze, and optimize campaign performance and ROI
• Work closely with the corporate sales team to align marketing initiatives with prospecting and sales goals. Support throughout the entire sales cycle — from lead generating to closing and renewal
• Build strong, trust-based relationships with key stakeholders, including corporate clients, industry partners, and internal teams
• Partner with Product, Agronomy, and Farmer teams to translate field insights into meaningful content for corporate marketing campaigns