Senior Visual Designer, Included Health

• The ideal candidate will possess a keen eye for aesthetics and a proven ability to deliver high-performing campaigns across a multitude of channels, ultimately driving user registration and engagement
• This role requires a strategic thinker who can translate marketing objectives into compelling visual designs, thinks big picture, and manages multiple projects effectively
• Bachelor's degree in Graphic Design, Marketing, or a related field
• 7+ years of experience in a marketing design role, preferably within a fast-paced environment
• Exceptional eye for detail and a strong portfolio showcasing a diverse range of marketing design work
• Proven track record of designing high-performing campaigns that successfully drive user registration and engagement
• Expert proficiency in Figma and Adobe Creative Suite is a must
• Well-versed in designing for all marketing channels, including print, web, video, and social media
• Excellent time management and organizational skills, with the ability to prioritize and manage multiple projects effectively
• Strong understanding of marketing principles and how design contributes to overall campaign success
• Ability to articulate design decisions and effectively present concepts to stakeholders
• Experience with animation and motion graphics is a strong plus
• A collaborative spirit and strong communication skills
• Ability to thrive in a fast-paced, high-intensity work environment
• Ability to remain seated in a stationary position for prolonged periods
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required
• Ability to interact with leadership, employees, and members in an appropriate manner

Desirable

• Included Health is seeking a highly creative and detail-oriented Sr. Visual Designer to join our growing Consumer Marketing Content Strategy team
• Design and produce a wide range of marketing materials, including but not limited to: digital ads (display, portal banners), email templates, landing pages, print collateral (mailers, flyers, etc.), video storyboarding, and social media content
• Develop and maintain brand consistency ensuring all produced marketing materials strictly adhere to brand guidelines
• Be heavily involved with the evolving design system, actively contributing to its development, documentation, and implementation across all marketing initiatives
• Work closely with the broader design team, copywriters, strategists, and growth marketing specialists to understand campaign goals and translate them into effective visual solutions
• Utilize strategic thinking to influence design decisions, ensuring creative output aligns with marketing objectives and drives desired user behavior
• Conduct A/B testing on designs and analyze performance data to continuously optimize campaign effectiveness
• Stay up-to-date with industry trends, design tools, and best practices in marketing design
• Exhibit great time management skills, managing multiple design projects simultaneously, adhering to deadlines, and maintaining high-quality standards
• Provide creative direction and mentorship to junior designers, if applicable