Growth Marketing Manager, Philo
New Channels
$90-140k
Offers company stock options
Live TV streaming service
Job no longer available
Live TV streaming service
201-500 employees
Job no longer available
$90-140k
Offers company stock options
201-500 employees
Company mission
To provide affordable and accessible television streaming services to everyone.
Role
Who you are
- You are proactive, ready to join a passionate team, and ready to roll up your sleeves and execute at a high level of accuracy
- 2-4 years of experience in performance marketing
- Hands on experience in Ad Platforms such as Facebook Ads Manager/Google Ads/Reddit/etc
- Experience with project management and creative briefing process such as the creation of copy and content for social ads and/or other digital assets
- Media planning/buying agency experience
- Ability to execute with a high degree of accuracy
- Strong statistical and analytical skills with the ability to clearly communicate results & insights
- Well organized, detail-oriented, and able to juggle multiple priorities
- A self-starter and proactive, positive thinker, eager to learn and ask questions
What the job involves
- Philo is looking for a highly-motivated Growth Marketing Associate/Manager, New Channels
- This is a fast-paced role, which encompasses end-to-end campaign creation, execution, analysis, reporting and optimization across new paid online and offline media channels
- Support new customer acquisition through management of our new testing channels such as Amazon FireTV, Roku, Audio, Television, Direct Mail, Affiliates and many more
- Lead campaign implementation and execution through close collaboration with both external vendors and agencies, as well as internal teams
- Collaborate with external partners and agencies on launching new campaigns, creative testing, implementing/QA'ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs
- Work closely with internal teams such as creative, analytics, product - to compose briefs and establish timelines, create and distribute assets, execute creative and site testing, identify customer behavior, etc. - to achieve acquisition goals
- Build and maintain performance reporting and analysis across all owned Acquisition channels - aggregate and analyze data from a variety of sources (vendor reporting, Google Analytics, internal database, etc.) to measure the effectiveness of marketing initiatives and identify insights into customer behavior
- Implement and monitor testing initiatives that employ A/B and multivariate testing models to targeting, creative, and other campaign elements in order to maximize KPIs
Our take
Streaming services offer cheaper options than cable TV packages, but prices are beginning to rise. This is partly due to packages beginning to bundle costly sports and other media packages that viewers do not necessarily want.
Philo offers a streaming service that aims to provide a streamlined selection of channels as an affordable, yet comprehensive, viewing option. The streamlined and high-quality channel offerings are available to viewers at $30 per month, a price significantly lower than standard cable subscriptions, with the base option including around 60 live channels and over 75,000 on-demand offerings.
Philo stands out through features like a co-viewing service that lets up to three people watch the same program together, enhanced cloud DVR functionality, and expanded compatibility with smart TVs and popular streaming devices such as Roku, Fire TV, and Apple TV. These updates demonstrate Philo's continued focus on accessibility, user experience, and cost-effective entertainment.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2020
$50m
SERIES D
Jul 2018
$41.4m
SERIES C
Total funding: $155.7m
Company HQ
Telegraph Hill, San Francisco, CA
Leadership
Andrew McCollum
(CEO)Studied Computer Science at Harvard before co-founding Facebook. Joined Philo in 2014 and has acted as CEO since.
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