Product Marketing Manager, Bulletproof
Cyber
Cyber security services
Be an early applicant
Cyber security services
101-200 employees
Be an early applicant
101-200 employees
Company mission
To solve the greatest cyber security challenges through innovation and simplicity.
Role
Who you are
- Experience: 4 years+ of proven track record working in cross-functional teams to launch propositions to the B2B market
- Industry Knowledge: Cyber, data protection or information security experience is an advantage
- Hands on approach: Ability to get involved in many areas of the business, engage credibly with the team, talk knowledgably about product marketing techniques and bring your experience to problem solving
- Technical Skills: Understanding of product marketing techniques including market segmentation, buyer persona’s, product-market fit and how to leverage data to drive continuous improvement
- Stakeholder Engagement: Ability to confidently engage with stakeholders at all levels and influence key business outcomes
- Customer Focused: Demonstrated ability to motivate teams to deliver customer-centric outcomes
- Organisational Skills: Highly organised with strong planning and project management abilities, and ability to work on multiple projects simultaneously
- Excellent written and oral communications skills, and attention to detail
- Resilient with the capability to work under pressure in a fast-paced corporate environment
- Adept at problem-solving with a can-do attitude, able to adapt to rapid change
- Excellent time and project management
- Some national travel should be expected as part of the role
- The ability to work remotely and as part of a remote team
What the job involves
- We are seeking a strategic and results-driven Product Marketing Manager to support the go-to-market success of our Cyber, Data Protection, and InfoSec product portfolio. This is a high-impact role that bridges the gap between product, marketing, sales, and customer success to drive growth and market insight
- You will be responsible for working closely with the Head of Product Marketing and wider Commercial team to define the strategic direction, orchestrating GTM activities, and ensuring our products win in the market through differentiated positioning and messaging, compelling commercials, and seamless functional enablement
- Support the development the product marketing strategy for designated products within the category aligned with business goals and market trends
- Interface with the broader marketing function to execute against the strategy including decision making around PR, Webinar, PPC, SEO, and Events targeting
- Work closely with Product, Sales, and Executive Leadership to influence GTM roadmaps and growth priorities
- Objective evaluation of market opportunities and customer insights to prioritise existing product optimisation, new product ideas, and other strategic initiatives
- Aid creation of business cases to support investment in new propositions or marketing initiatives
- Support continuous market and competitor analysis to deeply understand the positioning of products against key competitors and market requirements
- Translate insights into actionable recommendations for positioning, pricing, and sales strategies
- Help to define the value propositions, target segments, and messaging frameworks for each solution
- Develop and help to manage positioning of allocated products within the portfolio
- Support cross-functional GTM plans for product launches and updates in collaboration with Operations, Sales, Marketing and Customer Success
- Track the effectiveness of GTM strategies, reporting progress and impact to stakeholders, including providing recommendations for change to accelerate growth
- Ensure messaging is clear, consistent, and differentiated across all channels and touchpoints. Aligning it with the group brand and product-level messaging architecture
- Equip Sales, Business Development, and Account Management teams with the tools, training, and content needed to effectively sell the product
- Support the marketing team to deliver the right value propositions, content and messaging across each marketing channel
- Review plans regularly post launch to ensure product propositions are still aligned, adapt and amend where necessary
- Regular review of all marketing activity surrounding product lines to ensure sales and delivery targets are met
Application process
- Please note that as part of the recruitment process a criminal records check will be carried out by an authorised third party
Our take
No matter how big or small an organization is, digital resilience is vital as businesses protect themselves against an increasing frequency of cyber-attacks. As a leading UK cybersecurity provider, Bulletproof provides flexible and affordable cybersecurity solutions for businesses of all sizes.
Partnered with businesses across a range of industries, including Paymentsense, Autoglass, and Riverlite, Bulletproof’s penetration testing, detection & response, compliance services and security training, powered by the company’s SIEM technology and SOC team, help keep business data secure 24/7.
As companies aim to keep up with global challenges and the current cyber threat landscape, Bulletproof’s in-house UK Security Operations Centre (SOC) and years of industry experience have it well placed to remain an industry-leading cybersecurity solutions provider.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Holiday: You'll receive a generous holiday package, with an extra day off for your birthday. Plus, your holiday allowance increases with service
- Gym: We encourage our staff to stay healthy, so we heavily subsidise your gym membership
- Team Events: You know what they say about all work and no play, so our social committee makes sure there’s always fun things to do and tasty treats to snack on
- Pension: Planning for the future pays for itself, but we help things along with a generous company pension
- Private Medical: Comprehensive private medical insurance, because your health matters
Company HQ
Belgravia, London, UK
Leadership
Mark Boost
(Founder)Co-Founder & current CEO of Civo. Founder and Chairman of both Defense.com, and ServerChoice, Founder of Ai Networks, and Founder & former CEO of LCN.com. Former Director of Vorboss Limited.
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