Senior Growth Marketing Manager, ZoomInfo
PLG Lifecycle and Engagement
$112-176k
2-4 days a week in office (Waltham, MA)
Market intelligence and contact details database
Be an early applicant
Market intelligence and contact details database
1001+ employees
Be an early applicant
$112-176k
2-4 days a week in office (Waltham, MA)
1001+ employees
Company mission
To unlock the growth potential of professionals and businesses with a modern end-to-end revenue operating system.
Role
Who you are
- Bachelor’s degree in Marketing or a related field
- Minimum of 5 years in growth marketing, demonstrating success in leading eCommerce and digital strategy initiatives within the B2B SaaS domain
- Experience driving communication strategy for freemium or trial-based products
- Background working with sales-led and PLG motions simultaneously
- Experience in building and executing multi-channel lifecycle journeys that drive self-serve conversion and activation
- Proficiency in Tableau for data visualization and deriving actionable insights from complex data sets
- Experience with Salesforce, enabling seamless integration of marketing efforts and tracking of customer interactions through the sales funnel
- Skilled in marketing automation tools to streamline processes, personalize customer interactions, and measure campaign effectiveness
- Knowledge of A/B testing platforms to conduct strategic tests and improve conversion rates across digital channels
- Experience with project management tools to coordinate cross-functional teams and ensure timely delivery of marketing initiatives
- Creative problem solver focused on optimizing user experience and conversion rates through innovative content and funnel strategies
What the job involves
- ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast
- ZoomInfo invites you to be a driving force in revolutionizing our B2B SaaS eCommerce landscape as our Senior Growth Marketing Manager. This role is your opportunity to lead transformative marketing strategies and optimize our PLG and eCommerce funnels and trial mechanisms, ensuring seamless integration with our GTM and PLG teams. Your expertise will be pivotal in creating an exceptional end-to-end user journey, converting prospects into dedicated customers
- This is a hands-on, cross-functional role for a strategic doer who’s passionate about guiding users to value. You’ll collaborate with PLG, eCommerce, and Growth & Optimization teams to ensure our self-serve users experience a seamless, personalized journey ultimately increasing conversion and accelerating growth
- Shape and expand our marketing efforts across PLG and eCommerce platforms, aligning them with business goals and diverse customer segments to fuel growth
- Customer Lifecycle Management: Take end to end ownership of customer lifecycle communications and engagement across our PLG motion. You’ll be the architect and executor of a consistent, high-impact user journey driving activation, retention, and expansion through in-app experiences, lifecycle email, and go-to-market campaigns
- Engagement and Activation: Plan, design and launch in-app messaging, onboarding tours, and contextual pop-ups aligned with onboarding and activation goals while ensuring emails complement in-app comms, reinforcing key value milestones
- Customer Journey & GTM alignment: Map and optimize the entire PLG customer journey, driving go-to-market communications for PLG initiatives such as webinars, newsletters and content launches
- Funnels and Optimization: Own and refine marketing strategies for PLG and eCommerce funnels by implementing measurement frameworks to evaluate effectiveness, reduce drop-offs and inform future strategies accordingly
- Analytics and Insights: Develop comprehensive dashboards to monitor conversions, product usage, and eCommerce transactions. Leverage these insights to proactively address challenges and optimize performance
- Cross-functional Collaboration: Partner with the broader growth team to harmonize marketing and digital strategies across ZoomInfo and its subsidiaries, including NeverBounce and Datany
Our take
It was only a few years ago when B2B sales teams relied on warm introductions and contact books. Now, cloud-based CRM, automation and Big Data are critical tools for any selling process. ZoomInfo’s B2B contact base has played a massive part in that journey.
The company primarily helps salespeople find potential customers. Crucially, ZoomInfo then leverages technology to help make that approach as successful as possible. Think contact details of the most likely budget holder at that company, signal for when and how to approach and crucial updates on the company’s fortunes.
ZoomInfo has grown significantly over the previous few years and is now shifting its approach to pursue more inorganic growth through mergers and acquisitions, acquiring several companies in 2022, including the job recruitment website Comparably.
The risk for ZoomInfo is that these moves represent expansion beyond its traditional strengths in top-of-funnel customer acquisition. The company will need to ensure that it maximizes synergies in order to win in these markets. The company has expanded operations in India and is set to see further expansion, as indicated by its appearance on the Fortune Future 50 list of robust and growing companies in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (1 round)
Jul 2004
$7m
SERIES A
Total funding: $7m
Company benefits
- Benefits for the Best You - We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being
- Base Pay - We attract and retain the best talent with competitive compensation that aligns with industry benchmarks and merit programs yearly for promotions and salary increases based on performance, time in role, and position to market
- Bonus - When you crush it, we like to celebrate! Bonuses are awarded annually in connection with company and individual performance
- Equity - We offer each employee a generous equity award in the form of RSUs, so they can directly feel the results and success of their hard work
- Vacation & Time Off - We know everyone's needs are different so we offer flexible paid time off plans including an unlimited vacation option for many employees
- Hybrid Working Model - We offer flexible hybrid remote working models to promote equity, employee wellness, and work life balance
Company HQ
Vancouver
Leadership
Henry Schuck
(CEO)Originally founded DiscoverOrg which went on to become ZoomInfo through an acquisition in 2019.
Salary benchmarks
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