Strategic Account Lead, Equativ
Ad monetization platform for publishers and buyers
Open for applications
Ad monetization platform for publishers and buyers
501-1000 employees
Open for applications
501-1000 employees
Company mission
To help tomorrow's leaders shift to a radically different ad tech model and take back control through its transparent platform and shared-interest business approach.
Role
Who you are
- 4+ years in programmatic/ad tech sales, with a strong track record of revenue growth
- Experience engaging both brand-direct clients and holding companies, with the ability to navigate complex organizational structures
- Deep understanding of in-house media buying strategies and the agency trading desk ecosystem
- Strong communication, negotiation, and executive presentation skills
- Highly consultative mindset with the ability to uncover client needs and design tailored solutions
- Proven ability to prospect, close, and grow high-value accounts
- Comfortable working in a fast-paced, evolving environment and managing multiple priorities
- Analytical, solutions-driven, and adaptable to shifting business needs
What the job involves
- Equativ is looking for a Strategic Account Lead with proven success in the programmatic space, specifically across brand-direct clients and holding companies
- This is a senior sales role designed to drive growth, manage high-value accounts, and position Equativ as a trusted partner for brands and their agency ecosystems
- You’ll combine strategic account management with new business development, building and expanding relationships with Fortune 500 brands, Holdco teams, independent agencies, and programmatic decision-makers
- This role requires a consultative, solution-oriented approach — balancing strategic vision with executional detail
- Develop and execute strategic sales plans across a portfolio of brand-direct and Holdco accounts
- Build and strengthen relationships with senior stakeholders at Fortune 500 brands, holding companies, and their trading desks
- Identify and secure new business opportunities while maximizing growth within existing accounts
- Partner with clients to align Equativ’s solutions to in-house media buying strategies and agency programmatic needs
- Act as a trusted advisor — providing insights, recommendations, and consultative support to improve client outcomes
- Educate clients on Equativ’s platform, best practices, and how to maximize ROI
- Deliver regular updates, training, and product innovations to ensure clients stay ahead of industry trends
- Collaborate cross-functionally with internal teams (Product, Ops, Marketing, and Partnerships) to ensure strong execution and client satisfaction
- Meet and exceed quarterly revenue and growth targets
Our take
Advertisement has become increasingly complicated in the last decade due to the arrival of smartphones and other mobile devices, and as a result, ad management platforms must be used in order to facilitate omnichannel campaigns. Whilst platforms already exist for ad management, existing solutions generally do not cater to omnichannel advertising, rely on cookies for personalisation, and benefit ad buyers or publishers, but not both.
Equativ provides an ad monetisation platform for both publishers and buyers, helping both parties to optimise the value of their investments across any advertisement channel. In addition to facilitating omnichannel campaign auctions, the company also uses audio recognition to personalise ads based on analysing the real-time interests of its target audiences instead of relying on cookies for information.
Equativ was formed in 2022 through the merger of Smart AdServer, DynAdmic and LiquidM. Although the companies previously worked closely together, the unification of the three organisations is expected to increase Equativ's efficiency and offer a single adtech platform for customers. With a threefold increase in revenue since between 2019 and 2022 and a fully integrated adtech stack, Equativ is clearly poised for further expansion.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- 💸 Annual bonus (Profit Sharing)
- 🏢 Offices in the prime location of Paris (Near from Gare St Lazare)
- 🏠 Flex Remote + allowance for costs (up to 240€ per year)
- 🌴 Additional days off (French reduced working time/ RTT)
- ☘️ CSE (employee benefits, 1 event per month, Yoga classes…)
- 💊 Competitive Health insurance (60% paid by the company - Family or Individual cover)
- 🍴 Lunch vouchers - Swile Card (10€ / day)
- 🏀 Gymlib subscription
- 🌎 Globetrotter Program (visit our offices among: Paris, Nantes, London, Berlin, Madrid, Milan, New York, Mexico, Sao Paulo, Dubai, Singapore...)
Company values
- Be Brave
- Be Thoughtful
- Be Together
Company HQ
Chaussée-d'Antin, Paris, France
Articles
Leadership
Arnaud Créput
(CEO, not founder)Experience as Group CFO of Coheris, and Financial Director of ORSYP Paris.
Salary benchmarks
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