Account Based Marketing Manager, Snowflake
$119-160.6k
+ Bonus and equity plan
3 days a week in office
AI Data Cloud for data sharing and app building
Be an early applicant
AI Data Cloud for data sharing and app building
1001+ employees
Be an early applicant
$119-160.6k
+ Bonus and equity plan
3 days a week in office
1001+ employees
Company mission
On a mission to mobilize the world's data.
Role
Who you are
- To be successful in this role, you should have a strong background in ABM, sales, field marketing, and/or demand generation, including experience in campaign/account planning, message development, integrated marketing, ROI tracking, and campaign analysis
- This role is ideal for a high-achiever with a proven ability to solve problems and develop B2B marketing programs at both a strategic and tactical level
- 3+ years of prior marketing experience, including ABM
- The ability and passion to think creatively and generate ideas for unique 1:1 campaigns, including messaging, targeting, and bespoke programs
- The ability to evolve marketing programs based on nuances of large accounts, performance data analysis, feedback from sales and cross-functional partners, and understanding of our business
- The ability to be a resourceful self-starter who can work successfully in an ever-changing environment with competing priorities
- The skills and enthusiasm to be a highly resourceful, creative problem-solver
- Familiarity with Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, Figma or equivalent tools
- Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness
- Exceptional attention to detail, strong project management, and time management skills
What the job involves
- Snowflake is seeking a motivated Account Based Marketing Manager to join our Majors Expansion ABM team
- In this role, you'll apply your passion for creative and data-driven marketing to plan and execute campaigns targeting our largest and most strategic customer accounts in the Financial Services industry
- You will gain experience in best-in-class integrated ABM by running hyper-personalized bespoke 1:1 and strategic 1:few campaigns
- As a highly engaged account-based marketer, you will manage a portfolio of impactful, creative, and multi-channel marketing programs that support our pipeline and revenue goals across all stages of the customer lifecycle
- Collaborate closely with sales, field marketing, solutions product marketing, sales development, and demand generation teams to design and execute high-impact programs, including:
- Crafting tailored messaging by account, line of business, or solutions target audience to drive new business, accelerate deals, or support cross-sell/upsell initiatives
- Managing targeted advertising, mailers/swag, and contact discovery efforts
- Developing multi-threaded, custom digital landing pages
- Coordinating account-specific research, events, prospecting, and follow-up with cross-functional teams
Our take
Developed as a fresh alternative to the archaic systems of data governance and information silos, Snowflake is a frictionless cloud data platform that removes the barriers preventing organisations of all sizes from unleashing the true value of their data.
The company equips organizations with a single, integrated platform that offers the only data warehouse built for the cloud; instant, secure and governed access to their entire network of data; and a core architecture to enable many types of data workloads, including a single platform for developing modern data applications.
Major competitors include Azure, SQL and AWS, and Snowflake has managed to keep ahead of the competition, cementing itself as a global force. Across its 1300+ partners, the company's cloud manages over 250PB of data (with more than 515 million data workloads running every day). Its continued focus on product R&D and partnership expansion have Snowflake well-positioned to manage itself amidst the competition.
Freddie
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2020
$479m
LATE VC
Oct 2018
$450m
LATE VC
Total funding: $1.4bn
Company benefits
- Comprehensive health insurance plans
- Health savings accounts
- Robust retirement plans
- Life and disability insurance
- Weekly online lunch and learns
- Virtual workout classes
- Ergonomic work-from-home equipment
- On-demand mental health and wellness programs
- Fertility benefits and family planning resources
- Generous time-off and various leave plans
- Onsite and Remote Work
- Employee discounts and pre-tax selections
- New hire equity + Employee Stock Purchase Plan (ESPP)
- Quarterly bonus or commission program
Company HQ
Menlo Park, CA
Leadership
Benoit Dageville
(Co-Founder & President of Product)Benoit, a leading expert in parallel execution and self-tuning databases, founded Snowflake after 10+ years at Oracle as a lead architect. He holds a PhD in Computer Science and has 270+ patents.
Thierry Cruanes
(Co-Founder)Thierry is a leading expert in query optimization and parallel execution. He has a PhD in Computer Science with a focus in Database Systems and is a named inventor on 200+ patents.
Sridhar Ramaswamy
(Chief Executive Officer)Sridhar joined Snowflake in 2023 via the Neeva acquisition as SVP of AI and later became CEO. He co-founded Neeva and previously led Google’s Ads business, growing it from $1.5B to $100B.
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