Growth Marketing Lead, Two Circles

• This is a senior role suited to an experienced paid media specialist - someone who combines hands-on channel expertise (particularly in Paid Social) with strategic thinking, operational excellence, and a passion for developing people and process
• 6+ years’ experience in paid media, with deep hands-on expertise in Paid Social (Meta, TikTok, X, LinkedIn, YouTube)
• Broader understanding of the digital media ecosystem, including Search, Display, and Programmatic
• Awareness of the wider media landscape, and how digital activation integrates with ATL channels such as TV, OOH, and audio
• Process-oriented mindset - skilled at building and improving workflows, documentation, and quality assurance routines
• Strong leadership and mentoring skills, with experience helping others develop
• Excellent analytical skills and familiarity with data-driven measurement, optimisation, and reporting
• Clear communicator, able to turn data and performance insights into compelling narratives for clients and internal teams
• Comfortable working across multiple accounts, stakeholders, and priorities in a fast-paced environment

Desirable

• Our Growth Marketing Team is Two Circles’ full-service media agency, sitting at the heart of how we help clients connect with fans. Combining data-driven insight, creative storytelling, and media execution across all channels — from digital and social to TV, audio, and OOH — the team delivers integrated campaigns that grow fan engagement and commercial performance
• From global media strategy to hands-on campaign delivery, we connect brands and rights holders with fans in ways that drive measurable business growth
• Our Growth Marketing team is looking for a Paid Media Lead to lead flagship paid media accounts, and play a key role in the planning, delivery, and optimisation of full-funnel campaigns
• You’ll work alongside other senior leads across the team to shape how we build and deliver an integrated, data-driven media proposition that connects sports organisations with fans and drives measurable growth
• Lead the planning and activation of paid media campaigns across multiple biddable channels, with a focus on delivering performance and commercial impact
• Champion Paid Social excellence, driving best-practice approaches, testing frameworks, and innovation across platforms
• Collaborate with other senior leads across the Growth Marketing team to integrate media with data, creative, and strategy disciplines
• Support team growth by mentoring junior members, sharing knowledge, and helping shape scalable ways of working
• Drive operational improvement, building and maintaining processes that ensure campaign consistency, accuracy, and efficiency
• Contribute to cross-channel planning & buying, ensuring paid media strategies align with broader marketing activity including ATL campaigns (TV, OOH, audio)
• Manage client relationships confidently, presenting strategies, insights, and recommendations that demonstrate strategic value
• Stay ahead of industry trends and platform developments to keep our team and clients at the forefront of paid media innovation