Senior Product Marketing Manager, Dragonboat
$60-80k
+ Stock options
Portfolio platform for product teams
Job no longer available
Portfolio platform for product teams
21-100 employees
Job no longer available
$60-80k
+ Stock options
21-100 employees
Company mission
To empower product organisations and drive business results.
Role
Who you are
- 5+ years of product marketing experience in the product management space space
- Bachelor’s degree in marketing, engineering, information technology, and/or computer science preferred
- Advanced degree (MS, MBA, etc.) strongly considered
- Demonstrated ability in launching and growing innovative technology B2B SaaS products
- Demonstrated ability to create compelling marketing content and materials for both new and existing products
- Previous experience in implementing marketing strategies that have provided insight and understanding of customers, competitors, proposition and pricing
- Able to operate independently and efficiently to manage multiple tasks, priorities and projects simultaneously and successfully
- Experience with customer relationship management (CRM) and marketing automation tools used for collaborating with the Demand Generation team on campaigns (particularly account-based marketing campaigns)
- Results-driven – ensure that marketing campaigns fulfill strategic goals and drive the required business results, persistently seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers
- Experience in measuring ROI, capturing and applying learning on an ongoing basis
- Excellent attention to detail
What the job involves
- Develop and command a deep understanding of the product management market as well as the competitive landscape in the space, continually fine-tuning the differentiated positioning for Dragonboat
- Be the expert on your buyers, how they buy and their buying criteria and how to effectively position Dragonboat in the market to ensure we always win
- Drive ongoing customer segmentation and analysis activities, developing a clear understanding of the decision-making unit for each market segment we play in
- Provide subject matter expertise and leadership enabling marketing to create effective lead generation programs and to produce high-quality thought leadership (whitepapers, webinars, videos, demos)
- Work with product teams to distill key functionality and benefits into core product marketing messages rooted in business value
- Develop messaging and positioning and deliver it through creative avenues and materials (product videos, webinars, demo’s, guides, etc.)
- Plan and drive the launch of new products and releases and manage the cross-functional implementation of your plan
- Develop and manage the implementation of creative promotional tactics that align themselves with the buying process of the customer, and drive brand awareness and product revenue growth
- Contribute to awareness and demand-generation programs with strategic and executional support while measuring their effectiveness
- Align with the leadership team to create and execute the go to market strategy and plans for Dragonboat, including positioning, packaging, pricing, licensing, promotion and sales enablement
- Provide data-driven insights to shape the business, assessing market needs and opportunities for our product through primary and secondary research
- Own external-facing product launch process for new releases targeted at both existing and potential customers
- Define and lead development of all product-related and go-to-market content
- Influence and shape our strategic approach in your role as a member of the broader leadership team at Dragonboat
- Create and curate sales enablement content (demos, tools, collateral, presentations, qualification documents, success stories, evaluation materials, how-to guides)
- Lead development of sales training content and deliver field-based training with product team peers when necessary
Our take
Dragonboat was founded in 2018 as a portfolio platform to help product-focused businesses connect the dots between customer insights and business aims. Its product solutions and roadmap strategizing has clicked with investors such as Insight Partners and Act One Ventures, which are among the groups that awarded Dragonboat with $12 million in Series A in November 2021.
Dragonboat works for leading product and tech company clients such as Chime and F5, and claims to be one of the fastest-growing portfolio management companies on the market. In 2023, it won the Best Product for Product Managers award at the Products That Count 2023 B2B Tech awards. Its 2021 funding is being put to work expanding its team and developing its analytics products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Dec 2021
$12m
SERIES A
Jul 2021
$3m
SEED
Total funding: $15m
Company benefits
- Health and wellness - We’ve got healthy medical, dental, and vision insurance for you and your family.
- Work anywhere - A beach, your couch with a beach Zoom background? Your call.
- Time to recharge - Enjoy flexible work hours and fun things like your birthday off.
- Diverse and inclusive - We are committed to creating a diverse and inclusive culture.
- We are committed to creating a diverse and inclusive culture.
- Invest in your future - We have a 401k match program and employee learning budget allocation.
- Wheels up - WFH is great, but so are hugs. Every year, we do an awesome company trip.
Company HQ
Santa Clara, CA
Leadership
Becky Flint
(CEO)Previously VP, Product Ops and Program Management at Feedzai, Founder and CEO of Scaffold Consulting LLC.
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