Growth Marketing Specialist, ChargePoint
$45-95k
EV charging solutions
Be an early applicant
EV charging solutions
1001+ employees
Be an early applicant
$45-95k
1001+ employees
Company mission
To offer the best electric vehicle charging experience for everyone involved in the shift to electric mobility.
Role
Who you are
- Your expertise includes audience segmentation and executing campaign tactics with acute efficiency and scale
- You enjoy diving into campaign data to decipher optimization opportunities and improve campaign outcomes and results
- You have a speed bias and thrive in a fast-paced environment
- Minimum 2-5 years of B2B digital marketing experience
- Experience with core digital marketing channels and campaign development
- Highly analytical, data-driven and goal-oriented
- Strong communication and project management skills
- Ability to effectively engage with multiple stakeholders and quickly build relationships to accomplish business objectives
- Open-minded, curious and a strong problem-solver; adapts well to change
What the job involves
- Reports To Sr. Director, Global Growth Marketing
- ChargePoint seeks a Growth Marketing Specialist with a successful track record in managing and optimizing integrated marketing campaigns across digital channels to drive demand, pipeline and ultimately higher conversions to win new business
- Develop and execute integrated campaigns: Create, manage and monitor full-funnel marketing campaigns that drive demand, high conversions and quality pipeline
- Master marketing tactics: Using email, webinars, web chat, search and social to develop relevant buyer journeys that meet them where they are and how they want to consume information
- Align stakeholders: Partner across sales, marketing and operations to drive alignment on messaging, content and marketing motions while ensuring process alignment, pipeline growth and overall efficiency
- Leverage data and analytics: Proactively review and share regular campaign insights and performance metrics to refine and optimize campaign strategies
- Optimize Performance: Continuously improve campaign performance, conversion rate and ROI across multiple marketing channels
- Drive process improvements: Work closely with the marketing operations team to automate and scale campaigns, helping to refine processes to enable the seamless delivery of integrated marketing activities across internal and external channels and partners
- Test and experiment: Run experiments like A/B, geo-x and pre/posts testing to exceed critical metrics and improve results
Our take
Electric vehicles are predicted to account for nearly 30% of new vehicle sales by 2025, which means the need for EV charging infrastructure is on the rise. ChargePoint supplies just such infrastructure, with hardware, software and mobile solutions for "every charging need".
Boasting the world’s largest EV charging network, the company also provides complimentary services for drivers, businesses and fleets. These include, for example, a mobile app for finding and paying for charging, and project management tools for making the switch to EVs.
Having already established a strong presence in the lucrative and expanding EV charging market, ChargePoint is well-poised to assist in the electric mobility revolution. It serves a range of clients across North America and Europe, including Wells Fargo whom it partnered with to create financing solutions for EV infrastructure. 2023 saw funds secured that will support its goal of reaching profitability in the near future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 12 rounds)
Sep 2024
$19m
GRANT
Aug 2020
$127m
SERIES H
Total funding: $664.8m
Company benefits
- Outdoor activities - the Los Gatos Creek Trail is just steps from our campus; bring your bike or your running shoes, plus you can shower up after your workout
- Office Parties
- Bring-your-dog-to-work
- Full medical, dental, and vision coverage
- EV charging at work
- Snacks and beverages
Company HQ
Campbell, CA
Leadership
Dave Baxter
(Fellow)Has held many senior management positions, including Vice President of Engineering at 3Com Corporation and Adept Technology
Harjinder Bhade
(Member of the Advisory Board)CTO at Blink Charging and CTO/SVP of Engineering at ENGIE Storage. Previously VP of Engineering at the company.
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