Account Based Marketing Manager, Cribl
$118-135k
Offers equity and eligibility for a discretionary company-wide bonus
Data engine for IT and security
Job no longer available
Data engine for IT and security
1001+ employees
Job no longer available
$118-135k
Offers equity and eligibility for a discretionary company-wide bonus
1001+ employees
Company mission
To empower enterprises to unlock the value of all their data.
Role
Who you are
- The successful candidate will be a revenue- and data-centric marketer, tech-savvy and passionate about innovation, who is hungry for growth
- At least 7 years of experience in Digital and Account Based Marketing, with 4+ years in a software company, targeting IT, Security, DevOps in large enterprises
- Demonstrable experience in Account Based Marketing campaigns, Account segmentation, and both Marketing & Sales activation of intent data, to create high propensity pipeline
- Deep experience with 6sense is essential. Experience across a range of intent providers (e.g. review sites, TechTarget Priority Engine, Bombora, Qualified, ZoomInfo, LinkedIn Sales Navigator) and hands-on reporting in Salesforce is highly preferred
- World leading collaboration skills (predominantly in a remote environment), to drive cohesion in the various teams that touch the Account’s experience
- Obsessive about measuring results - strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future activities
- Exceptional communication, project and budget management skills. Can clearly articulate ideas, frame problems and offer solutions
- Effective time management skills and the ability to multi-task: calm under pressure and aggressive timelines; proven in their ability to roll up their sleeves to get work done
- Comfortable with finding clarity from ambiguity in a dynamic, fast paced environment
- Strong proactivity, accountability, and a spirit of innovation
What the job involves
- Cribl is looking for an Account Based Marketing superhero to drive data-fueled, high impact campaigns into target accounts and enable our GTM teams on account based insights - generating high propensity pipeline that amplifies Cribl’s growth trajectory
- Drive the ongoing evolution of Cribl’s Account Based Marketing activation approach, toward greater pipeline impact, ROI, and GTM cohesion - bringing the very latest industry knowledge to define the strategic roadmap, and guide cross-functional execution
- Be the lead partner for Marketing Operations on 6sense for GTM teams: driving 6sense enablement (creating custom materials including how to sell to all types of intent data) and ongoing engagement for SDRs and RSMs - evidencing impact on utilization and Sales outcomes
- Work across Marketing teams to advise and serve up 6sense segments for account based activation
- Champion the Account Funnel - driving visibility and surfacing insights with Regional Marketing & Sales into Target Account status to devise campaigns and Account cohorts, globally
- Create content with Subject Matter Experts, curate campaigns across channel owners - rolling up sleeves to get work executed
- Innovate with bespoke content creation at scale for hyperpersonalized campaigns (e.g. leveraging GenAI and automated orchestration)
- Partner with Web and through the Demand team to drive account based personalization
- Own reporting on all activities, inputting to the evolution of models for reporting success per latest tools and tactics available, and strategies deployed
- Provide 6sense Sales user support (leveraging vendor support where required) and the ongoing optimization of Sales alerts, with Marketing Operations
- This position may require stand-by, on-call, or off-hours duties
Our take
In a bid to simplify big data analytics, Cribl offers a data observability pipeline which allows users to reduce low value data, improve routing and gain more data context on one interface.
As companies now collect more and more data from frequently scattered sources, its useability and reliability comes into question. By offering an observability service, Cribl allows users to maintain the health of their data systems by monitoring, tracking and troubleshooting issues.
Cribl's main challenge will be competing with the likes of Observe and Edge Delta. However, Cribl has raised impressive funds that should accelerate its transition from a limited tool vendor to a fully-fledged observability suite. The company also boasts surpassing $100 million in annual recurring revenue, having grown this from $1 million in less than four years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2024
$200m
SERIES E
May 2022
$150m
SERIES D
Total funding: $592.5m
Company benefits
- Medical, dental, and vision insurance: Our comprehensive benefit plans have you and your family covered when it comes to the important stuff. Beyond the basics, we also have supplemental plans like accident insurance, One Medical, and FSA/HSA accounts.
- Disability and income protection: When you need it most, Cribl's disability and income protection benefits have your back, with up to 4 weeks of paid medical leave. We also cover basic life insurance with options to increase your coverage.
- Mental health Care: Mental health is physical health! We offer free coaching, therapy sessions and more through Modern Health to support you in navigating all aspects of life.
- Retirement plan: Saving for the future doesn't happen all at once. We offer retirement accounts to help you make progress towards your financial goals.
- Family planning: Regardless of what your family unit looks like at home, Cribl supports your journey by offering family-forming benefits from adoption, to fertility, and through postpartum. We also offer a paid gender-neutral parental leave benefit to support you and your family.
- Time off: We offer generous, flexible time off for all employees and empower you to balance your work and life in the ways that suit you best. Twice a year we all log off together for a "Recharge Day", and in December we enjoy a company-wide winter break.
- Remote office perks: All new employees receive a one-time $1,000 stipend towards their home-office set up. We also offer a monthly reimbursement for phone, internet, coworking pass, or a weekly meal.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Clint Sharp
(Co-Founder & CEO)They were Chief Software Architect at Prophetline from 1999 to 2002, and the founder of Aggregate Technology Solutions. They were also Senior Director of Product Management at Splunk.
Dritan Bitincka
(Co-Founder & Products)They worked as Computer Sciences Laboratory Director at Farleigh Dickinson University. Joined Splunk as Principal Architect in 2011.
Ledion Bitincka
(Co-Founder & CTO)They acted as a Scientific Consultant at Harvard University before joining Looksmart as a Software Engineer in 2006. They founded Triangulus Communications and were Splunk's Advanced Development Architect.
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