Luxury Account Executive, Diageo
Birmingham/ Central
Alcoholic beverage company
Open for applications
Alcoholic beverage company
1001+ employees
Open for applications
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- Minimum 2 years in commercial roles, including on-trade/account management
- Insight into influential on-trade GB customers to drive impactful commercial plans
- Passion for premium brands and strong negotiation skills
- Proficient in P&L analysis; able to derive insights from data
- Ability to build cross-functional relationships and interact confidently with senior collaborators
- Networking skills to manage external customers while collaborating internally to contribute
- Entrepreneurial approach for acquiring new customers
- Legal right to work in the UK
- Full, clean driving license
- At least 1 year of active driving experience
What the job involves
- In this role you will be the personification of Diageo’s ambition: to become the world's best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets
- We are looking for someone with a sophisticated sense of style, who can present themselves and our products to reflect the luxury brand's image and values
- You will be focused on finding the right distribution and activation opportunities to cut through and create momentum
- Your enthusiasm, energy and belief in our powerhouse brands, positive approach and bias to action will help to build a dynamic, creative team culture and forge the right business-building relationship with other commercial teams in Diageo, to leverage route to consumer expertise, unlocks new opportunities and always keep the customer experience at the heart of decision making
- The wide-ranging brand portfolio at Diageo provides the role a huge array of opportunities to match customer needs across the different segmentations of the on trade and in doing so will bring to life our luxury brand identities that are core to the success of Diageo
- Brand Building: Enhance brand status and sales in key outlets by achieving monthly, quarterly, and yearly distribution targets
- Customer Relationship Management: Manage day-to-day relationships using negotiation and conflict resolution skills
- Profit & Loss Accountability: Ensure profitable growth through strategic ROI decisions aligned with customer priorities
- Collaboration: Work with the Luxury Marketing Manager on menu creation, activations, and engagement. Maintain proactive communication for standout results
- Forecasting & Performance Management: Provide accurate forecasts and manage performance metrics. Connect with RTM and supply teams to ensure brand visibility
- Activation Leadership: Partner with Luxury Marketing and Advocacy teams to integrate brands into culture through effective activations
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$8.8m
GRANT
Total funding: $8.8m
Company HQ
Park Royal, London, UK
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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