Senior Brand Strategic Manager, Tatari
LCS
$175-200k
OTE
+ Equity
2-3 days a week in office
Data driven TV advertising and reporting
Be an early applicant
Data driven TV advertising and reporting
201-500 employees
Be an early applicant
$175-200k
OTE
+ Equity
2-3 days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- 8+ years of B2B enterprise sales experience with a demonstrated track record of outbound pipeline generation and closing complex deals with long sales cycles. Preferred experience in adtech or performance marketing
- Proven track record of building a book of business from scratch and experience with account-based selling to mid-market and enterprise clients, including coordinated ABM strategy with Revenue Operations and Marketing
- Strong understanding of performance marketing, measurement metrics, and the evolving TV/CTV ecosystem; ability to articulate ROI in terms senior stakeholders care about
- Proven consultative selling skills with senior decision-makers (CMOs, SVPs, Heads of Marketing, C-suite)
- Comfortable leveraging CRM and sales engagement platforms for targeting, sequencing, pipeline management, and analysis; Tatari uses Hubspot
- Self-motivated strategic thinker with a bias for action, high ownership mentality, and comfort operating in a fast-paced, growth-stage environment
- Excellent communication skills with the ability to present complex advertising technology and performance data to audiences from media buyers to C-suite
- Bachelor’s degree required
What the job involves
- Tatari is launching a Brand Generation team—a highly focused, outbound-centric strategic sales unit responsible for pursuing and closing complex opportunities with enterprise brands, performance TV leaders, and long-cycle strategic accounts
- This team will work in lockstep with Revenue Operations, Marketing, and Sales leadership to drive integrated Account Based Marketing (ABM) outreach, high-impact sequencing, and predictable pipeline generation
- As our first hire on this team, you will originate and advance high-value opportunities with target accounts
- You are accountable for both strategic outbound engagement and full-cycle deal execution, with a focus on penetrating complex organizations, influencing senior-level stakeholders, and aligning multi-touch GTM programs
- This is a high-visibility role with strong potential for leadership growth and influence across GTM strategy
- Lead the development and execution of outbound account-based marketing and sales campaigns targeted at strategic enterprise and performance TV brands from initial outreach through negotiation and contract execution
- Proactively drive outbound engagement to generate pipeline and schedule high-value discovery conversations with senior decision-makers (e.g. CMOs, C-suite, Heads of Marketing, etc.)
- Apply Tatari’s competitive positioning, including convincing enterprise buyers the value of Tatari’s measurement methodology, attribution capabilities, and convergent TV inventory access, to create differentiated outreach that earns meetings
- Collaborate closely with different internal teams to: (1) refine and align messaging for ICPs, build prospect lists; (2) iterate outreach sequences across ABM-driven outbound motions; (3) coordinate efforts to test media plans resulting in strength deal conviction and close rates
- Work with post-sales teams to ensure onboarding, time-to-media-live execution, and long-term client value realization
- Bring frontline insights to senior leadership to shape overall strategy, including refining and optimizing GTM approaches, competitive positioning, revenue forecasting, and pricing model evolution
- Contribute to the development of Brand Generation as a scalable team—helping define the operating model, metrics, and team playbook that future hires will follow
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertising campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analysing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitise the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from other providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and expanded its product suite and licensing portfolio through 2022 and 2023 to remain competitive.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Philip Inghelbrecht
(Co-Founder & CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Co-Founder & Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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