Head of Marketing and Communications, Hyperlane
$150-200k
More information about location
4 days a week in office
Platform for connecting apps across blockchains
Job no longer available
Platform for connecting apps across blockchains
21-100 employees
Job no longer available
$150-200k
More information about location
4 days a week in office
21-100 employees
Company mission
To accelerate applications towards the interchain singularity.
Role
Who you are
- +5 years of experience as Marketing lead
- Prior experience in a fast-paced environment, ideally early-stage startups
- Proven track record in positioning and branding companies
- A crypto native
- Ability to operate independently under uncertainty
- Strong sense of initiative and ownership
- The drive, intensity, and motivation to perform at a world class level
What the job involves
- Design and lead Hyperlane’s marketing strategy
- Plan and execute the strategy, roadmap and editorial calendar across multiple channels and platforms
- Monitor market trends, research markets, user insights and competitors' activities and incorporate these into the strategy
- Analyze and track marketing performance
- Understand what Hyperlane means to our users and define our core brand messaging
- Build the brand strategy, including positioning, purpose, promise, and messaging, and translate it to results-driven annual brand plans and break through campaigns and activations as well as all aspects of the user experience
- Define key brand messages, narrative and insights for communications and campaigns and ensure all content is aligned
- Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice
- Oversee creation of top-quality content that resonates with the target audience and maintains consistent brand voice across all channels
- Ensure excellence in copywriting for marketing materials, capturing brand essence and convincing the audience
- Develop value propositions, narratives, and positioning that translate product capabilities into solutions
- Design, plan and execute go-to-market strategies and craft compelling stories for new products and services, ensuring successful product launches and ongoing marketing campaigns
Our take
Cryptocurrencies have proliferated over the last decade, providing an alternative to traditional forms of financial asset. But as they’ve grown, the blockchains supporting them have sprung up completely independently, with very little ability for connectivity or transfer between them. This is where Hyperlane comes in, with its platform to help developers connect applications across blockchains.
Connection could already be made, through cross-chain bridges which support the movement of digital assets from one chain to another, but these are often weak and targeted by hackers, resulting in $2 billion in losses each year. Hyperlane offers new tools with enhanced security, to make these connections safe.
The company is pioneering in its approach, and has attracted attention for creating the possibility of launching cryptocurrency into a new, more universal era. Hyperlane is well-funded, and has focussed on expanding its team as well as development of product security.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Sep 2022
$18.5m
SEED
Total funding: $18.5m
Company HQ
Civic Center, New York, NY
Leadership
Asa Oines
(Co-Founder)Former Software Engineer at Google and at cLabs.
Nam Chu Hoai
(CTO & Co-Founder)Previously founded Credport and was Global Entrepreneur in Residence at the Venture Development Center at UMass Boston. They also worked as a Software at both Wellframe and cLabs.
Jon Kol
(Co-Founder)Previously worked at Morgan Stanley and Galaxy Digital.
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