Usually, when you watch a movie or any form of video entertainment, there is a fixed predetermined storyline. Eko has developed an interactive platform that provides choice-driven video entertainment. It enables viewers to choose how the plot will continue.
The company, previously called Interlude, was founded in 2009 by three musicians. They started with the idea of making interactive music videos. In 2018, they partnered with Walmart to bring interactive content to their shopping experience, in order to compete with Amazon.
Eko has raised impressive funding, as well as a $250 million deal with Walmart. Despite their recognition and success, they have struggled to find a profitable business model. This will remain a challenge. But with companies keen to personalize more specific consumer experiences, their AI is likely to stay in demand.
Freddie
Company Specialist at Welcome to the Jungle