Head of CRM & Customer Analytics, Raisin
United States
$200-220k
Open banking for deposits and savings
Open for applications
Open banking for deposits and savings
501-1000 employees
Open for applications
$200-220k
501-1000 employees
Company mission
To break down barriers and facilitate a transparent single market for savings and investment products.
Role
Who you are
- 10+ years of experience in CRM / customer management, with a proven track record of building or significantly scaling CRM programs
- Experience in D2C, fintech, financial services, ecommerce, or retail banking
- Strong analytical and strategic mindset, with hands-on experience designing KPI frameworks and performance dashboards
- Comfort with financial analysis, scenario modeling, and P&L drivers
- 3+ years of people management experience, with a passion for coaching and developing teams
- Deep understanding of the U.S. savings or retail banking landscape
- Ability to operate effectively in a fast-paced, entrepreneurial environment
- Excellent written and verbal communication, with the ability to influence senior stakeholders
- We value diversity and the unique experiences each individual brings. If you’re excited about this role but don’t meet every requirement, we still encourage you to apply
What the job involves
- Join Raisin as Head of CRM & Customer Management and lead the strategy that drives customer growth, engagement and retention for Raisin.com, our U.S. direct-to-consumer savings platform
- Launched in 2019, Raisin U.S. brings the proven European savings marketplace model to the American market. We operate as a startup within a startup - combining speed, ownership, and hands-on execution with the backing of a global fintech operating across Germany, the UK, and Spain
- This is a high-impact leadership role for someone who combines deep CRM expertise, analytical rigor, and customer obsession, and who wants to build a best-in-class customer management function from the ground up
- As Head of CRM & Customer Management, you will own the vision, strategy, and execution of all CRM activities in the U.S., across the full customer lifecycle - from onboarding and activation to engagement, retention, and win-back
- A core emphasis of the role is building a robust analytical and performance framework that enables data-driven decision-making, personalization at scale, and continuous optimization
- Set CRM & Customer Management strategy
- Define and evolve the strategic vision and roadmap for customer engagement and retention, aligned with business and growth objectives
- Develop personalized onboarding journeys that guide customers to deepen their relationship across deposits, product usage, and digital engagement
- Design strategies to retain at-risk customers, using behavioral signals, analytics, and triggered journeys to prevent churn and drive win-back
- Drive analytics, performance & experimentation
- Build and own a comprehensive KPI and measurement framework to track CRM effectiveness at program and campaign level
- Partner closely with Analytics to run deep customer analyses, frame program profitability, and develop strong business cases
- Lead experimentation and testing to optimize customer journeys, messaging, offers, and channels
- Monitor operational metrics, identify efficiency gains, and continuously improve campaign ROI
- Deliver best-in-class customer experiences
- Own the Voice of the Customer program, ensuring systematic collection and use of customer feedback
- Segment the customer base using demographic, behavioral, and transactional data to identify high-value and at-risk segments
- Collaborate with creative, digital, and agency partners to deliver compelling, customer-centric communications
- Lead, scale & influence
- Lead, mentor, and grow a high-performing CRM team, fostering excellence, ownership, and development
- Act as a customer champion across the organization, providing a holistic customer lens to product and marketing initiatives
- Manage CRM budgets responsibly and identify opportunities to reallocate spend for maximum impact
- Work cross-functionally with Product Managers, embedding customer insights into product development
Our take
Raisin is transforming open banking in the deposits and investments sector, leveraging its infrastructure to benefit bankers and savers in the global $50+ trillion deposit market. The company operates several B2C platforms, including Raisin, WeltSparen, Savedo, and ZINSPILOT in Europe and the UK, and SaveBetter in the US.
Raisin collaborates with around 400 banks globally, serving over 550,000 direct consumers. Backed by PayPal, Deutsche Bank, and Goldman Sachs, Raisin plans to expand further. In 2023, Raisin launched its deposits platform in Poland, connecting Polish savers with European banks via its cross-border savings technology. This platform simplifies access to diverse deposit products across Europe, enhancing safety and convenience.
In late 2023, Raisin announced it had reached €50 billion in assets under administration, with significant growth in markets like Germany, the UK, the Netherlands, and the USA, and over €1 billion in net inflows each quarter in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Mar 2023
$69.8m
LATE VC
Jan 2022
$34.9m
CONVERTIBLE
Total funding: $320.2m
Company benefits
- Visa & Relocation Support
- 1,700 EUR Training Budget
- Free Choice of Hardware
- Beginner German Classes
- Food & Drinks
- Flexible working hours, home office and 28 vacation days
- Subsidised Urban Sports Club Membership
- Company Pension Scheme
- Team Events
Company HQ
Wrangelkiez, Berlin, BE
Leadership
Tamas Giorgadse
(Co-Founder & CEO)Previously served as a Partner at McKinsey, and is a Non-Executive Board Member of the Bank of Georgia.
Dr Frank Freund
(Co-Founder & CFO)Previously worked as a Senior Consultant at McKinsey.
Michael Stephan
(Co-Founder& COO)Previously worked as a Consultant at McKinsey.
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