Product Strategist, Dow Jones
$80-100k
+ Bonus eligible roles
Office located in Ave of the Americas, NY
Business news and financial information publishing
Be an early applicant
Business news and financial information publishing
1001+ employees
Be an early applicant
$80-100k
+ Bonus eligible roles
Office located in Ave of the Americas, NY
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- 5+ years marketing experience (preferred)
- Design thinking or user experience (UX) design (preferred)
- Video editing experience/capabilities (preferred)
- Experience working across multiple mediums (Commercial Tech, audio, video, events, immersive storytelling, linear tv, and/or social)
- Previous experience working for a publishing brand and/or client(s) (preferred)
- Proven Marketing track record of:
- Successful material(s) development and packaging; an ability to articulate the value proposition for a product, or offering that’s complemented by formidable copywriting and storytelling
- Design skills (e.g. proficient in at least one of the following: Canva, Photoshop, Illustrator, InDesign, Keynote)
- Strong familiarity with social and email channels (e.g. LinkedIn, X/Twitter, MailChimp, Salesforce/Pardot)
- Analytical mindset and comfort using data to diagnose and inform decisions
What the job involves
- Dow Jones’ Product Strategy team steers creative direction commercializing our products and the go-to-market strategy for Media & Marketing Sales, to drive revenue for multiple brands and products across Dow Jones
- The Product Marketing Strategist (PMS) will be the design and creative lead bringing ideas and products to life for Integrated Marketing, newsroom stakeholders, and sales teams
- You will support 4 products (1) commercial tech (2) audio (3) video and (4) Wealth & Investing Group Brands by creating out-of-the-box solutions and positioning for our products; build and deliver support materials to Integrated Marketing and sales; and, ensure the MMS (Marketing/Sales) organization is aware of and understands the new product offerings and solutions
- These products represent 4 of the largest areas of growth across Dow Jones and must be in-sync and clearly articulated for our business to grow
- Support PS Directors by attending brainstorms, providing ideas and a point of view and coming to the table with a growth mindset
- Liaise with senior newsroom stakeholders in a goal-oriented manner understanding the position of commercial teams and editorial teams by keeping a mentality of the separation of church and state
- Act as an internal brand champion and product subject matter expert to support sales, integrated marketing, and other client-facing teams
- Present the perspectives of our newsroom to sales, sharing the why & when to use products and how to best introduce into the media mix
- Design and position collateral to support new and existing products by being able to craft a narrative around the what/why/how to buy our suite of products and why it matters to our clients, positioning what makes the Dow Jones offer unique
- Internal and external marketing communications (across the sales org - establish direction for sales newsletters, lead training sessions for newly rolled out products, determine what and how we communicate product updates to the larger MMS org, and help develop commercial brainstorms/workshops)- notably Audio & Video Platforms, Wealth & Investing Group Brands, and Commercial Tech.General presentations and Sell sheets (e.g. calendars, placemats, new and seasonal opportunities)Develop clear, turnkey materials that Integrated Marketing can easily transform into compelling client presentations.Data: assure product collateral is up-to-date with the latest data, studies and research. Quarterly, monthly and as-needed updates to keep materials relevant
- Serves as primary storyteller for the positioning of Audio & Video Platforms, Wealth & Investing Group Brands, and Commercial Tech. (PMS) will support communication with teams across editorial, programming, activation, sponsorship & operations. (PMS) will also support communication with Commercial Tech and ad innovation efforts for new and existing products
- Success for this role will ultimately be measured by marketing leadership, stakeholders across audio & video platforms, W&IG Brands, & Commercial Tech products. The key metric will be adoption of materials and usage by sales, in addition to revenue growth and client satisfaction with the corresponding products and services
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Theater District, New York, NY
Articles
Leadership
Almar Latour
(CEO, not founder)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
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