Large-scale broadcasters are often associated with presenting biased information, leading people to feel distrustful of news programs and other digital media. Today's digital landscape of interconnectivity provides more information and media than ever before which has resulted in a rise in "fake news" and media distrust, yet such technology could be used to provide neutral news, entertainment, and education across any channel.
BBC provides news, educational, and entertainment broadcasting, focussing on presenting information with a neutral stance without bias. Whilst initially focussed on TV and radio, the company is transitioning towards digital formats, providing on-demand content across its iPlayer streaming platform, its BBC mobile app, and social media accounts.
Whilst growing awareness of misinformation and distrust in media presents a significant challenge for BBC, the company shows great promise to stand this test of time due to its historic approach to eradicating bias from broadcasting. Furthermore, the company’s move towards a digital-first approach shows great potential to sustain modern audience engagement, whilst still appealing to older viewers with original TV and radio offerings.
Kirsty
Company Specialist at Welcome to the Jungle
