Strategic Initiatives & Platform Growth Lead, The Farmer's Dog
$185-195k
4-5 days a week in office
Human-grade dog food delivery
Be an early applicant
Human-grade dog food delivery
501-1000 employees
Be an early applicant
$185-195k
4-5 days a week in office
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- You have 10+ years of experience with 3–5 years at a top-tier management consulting firm and a track record of leading complex strategic engagements
- You have operating experience in a high-growth company and a track record of taking ambiguous, early-stage ideas from inception through execution — turning uncertainty into credible, deliverable plans
- You have hands-on experience with build/buy/partner frameworks and platform business model design — you've run evaluations that resulted in real decisions, whether a signed partnership, a vendor selection, an embedded service, or a well-reasoned ‘no-go’
- You have strong quantitative and financial skills — you build business cases from scratch, model opportunity sizes, and are comfortable pressure-testing your own assumptions
- You are an exceptional written and verbal communicator with the ability to absorb and distill complexity into simple terms that drive decision making for peers, executive and board audiences
- You have deep curiosity and range — you can move fluidly across categories, synthesize across disciplines, and develop genuine conviction on unfamiliar topics quickly
- You have low ego and high ownership — you thrive in environments where you are figuring things out without a lot of structure, and you treat ambiguity as an opportunity rather than a problem
- You have a background in consumer health, digital health, or consumer wellness — TFD is bringing the best of human-side innovation into the pet space, and experience translating health concepts across categories is directly relevant
- You have experience building and scaling consumer-facing platform businesses in health or wellness, with familiarity across the regulatory, technical, and commercial dynamics of the space
- You love dogs
What the job involves
- The Farmer’s Dog is looking for a Strategic Initiatives, Platform & Growth Lead to help lead and evolve our capabilities and offerings for our customers (and dogs!). Reporting directly into our SVP of Integrated Ecosystems, this person will work in close partnership with the CEO and senior leadership to help lead the incubation of new platform capabilities for TFD — researching markets, defining build/buy/partner strategies and mapping customer experiences
- This person comes with a rigorous analytical toolkit, operational instincts, entrepreneurial drive & has a track record of building & executing initiatives from launch through delivery successfully in high-growth environments. You will be highly cross functional across the business, turning early-stage ideas into exciting plans and executing on delivering real products and services that bring joyful experiences to our customers and dogs
- You will work across multiple new verticals simultaneously, each at a different stage of development, and serve as a thought partner and force multiplier for the CEO and senior leadership team. This is a high-impact role with the opportunity to shape how millions of dog owners experience TFD
- Serve as the primary translator of the CEO's vision for TFD's next growth by setting the strategy of initiatives, defining roadmaps, working cross functionally across the organization, building from inception through implementation and continuous iteration
- Conduct deep research on adjacent markets, technology trends, regulatory considerations, and partnership opportunities by assessing ROI, defining revenue projections, attach rate modeling, and partnership economics across new platform verticals
- Lead the research, design, and early-stage build of multiple new platform capabilities — each requiring its own build/buy/partner analysis, customer experience design, and commercial model
- Closely partner across Engineering, Product, Data, Marketing, Finance, and Corporate Development to understand our current environment (systems, architecture & infra), customer journey design, go-to-market strategy and unit economicsServe as a thought partner to the CEO and senior leadership on emerging opportunities to define and opportunities that will help drive competitive advantage for TFD
- Navigate ambiguity across technical, regulatory, and commercial dimensions simultaneously — this work spans data, services, and partnerships in categories new to TFD
- Own a portfolio of CEO-level strategic initiatives requiring dedicated research, structured thinking, and rapid operationalization
- Drive build, buy, and partner recommendations to the executive team including defining goals, success metrics and own execution
- Deeply understand TFD’s customers to ensure what is being built will continuously elevate the experience and is scalable as the company grows
Our take
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $60 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company HQ
South Village, New York, NY
Leadership
Jonathan Yoni Regev
(Co-Founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-Founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
Salary benchmarks
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