Staff Product Manager, Crunchyroll
Product Partnerships, User Acquisition & Retention
$117.8-215k
Plus performance bonus earning potential
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
$117.8-215k
Plus performance bonus earning potential
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 12+ years of product management experience, experience shaping the product vision, strategy, and direction, working with external partners
- Experience with digital services partnerships, including API integrations, user acquisition and retention, and subscription management
- Experience building technical products from 0 to 1
- Experience using data to make decisions and guide your strategy
- Experience leading discussions with all audiences to break down complex ideas into clear strategies
- Experience creating product strategies for seamless and high-quality user experience
- Experience with project management
- Experience with A/B testing
- If you’ve got an end-user mindset, love shaking things up, and are always up for learning from those around you, you’ll fit right in!
What the job involves
- Crunchyroll’s Product Partnerships team is seeking a Staff Product Manager who is excited to increase user acquisition and retention strategies through new product features and partnerships across global markets
- You will lead the strategy and execution of expanding and optimizing our partnerships with telecom operators, platform providers, game consoles, billing partners, and more
- Your work will help grow our paid user base and deliver exciting, scalable products that delight our fans
- This is a hands-on, individual contributor role that involves working with engineering, business development, product, marketing, and data teams to ensure the success of our product partnerships
- Lead Product Strategy & Implementation: Lead the product strategy and roadmap for main partner integrations, including bundles, promotional offers, and device app distribution
- Increase User Acquisition & Retention: Develop data-driven strategies to acquire and engage users through our partnerships, delivering products and features that align with our needs and user expectations
- Lead Complex Programs: You will use your technical and business expertise to provide scalable, impactful product solutions and share a vision of success by working with several teams and external partners
- Collaborate on Product Requirements: Develop partner-facing APIs, user experience designs, and new scalable product features that enhance Crunchyroll membership, anticipating evolving requirements while keeping the end-user at the forefront
- Analyze & Promote Insights: Dive deep into product and partner performance, using data to improve our offerings and adjust strategies to create maximum value
- Become the Subject Matter Expert: Expand your knowledge of the business and your craft, becoming a trusted domain expert and go-to ally across teams leading innovation
- Leadership and influence: You will lead without authority, influence teams, and promote outcomes that move the needle
- In the role of Staff Product Manager - Product Partnerships - User Acquisition and Engagement, you will report to the Director of Product Management
- The Product Partnerships team is at the sweet spot where entertainment, tech, and awesome partnerships collide, we’re all about making the anime experience as fun and exciting as possible for our fans
- We team up with incredible companies and brands to expand our reach and spread joy to anime lovers everywhere without sacrificing the user experience
- While San Francisco is our home base, our impact is global. We work with internal and external teams to create unforgettable experiences for our passionate communities
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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