GTM Enablement Manager, Pointclickcare

• Strategic Planning & Execution: Ability to design and implement enablement programs that support product positioning and adoption
• Project Management: Strong organizational skills to manage timelines, deliverables, and stakeholder expectations
• Cross-Functional Collaboration: Skilled at working with product, marketing, sales, and GTM teams to ensure alignment
• Strong problem-solving and adaptability in fast-paced environments
• Leadership qualities to influence without direct authority

Desirable

• This role exists at PointClickCare to ensure product launches are strategically aligned with the company’s mission and revenue objectives
• It drives collaboration across GTM strategy, product,
• Marketing, and sales teams to define positioning, messaging, and target segments for new solutions
• By monitoring adoption and revenue impact, the role uses data and feedback to refine enablement strategies and maximize launch success
• Ultimately, it enables PointClickCare to deliver innovative healthcare technology to the market effectively and achieve measurable business outcomes
• Alignment with product team priorities: Oversee all strategic product launches aligned with product team priorities, ensuring seamless execution and cross-functional collaboration
• Maintain visibility and governance over additional product launches, migrations, and upgrades led by Market Leads within their respective segments, providing guidance and alignment to overall business objectives
• Commercial Team Readiness: Lead the design and delivery of comprehensive enablement programs—including training, playbooks, and competitive intelligence—to ensure customer-facing teams (Sales and CSMs) are fully equipped to position and deliver the value of new products
• Provide strategic guidance and resources for objection handling, pricing strategies, and value propositions to drive confident selling and successful adoption
• Cross-Functional Coordination: Serve as the primary liaison between Revenue Operations, Product, Marketing, Sales, Professional Services, and Customer Success to ensure seamless communication and execution of product launches
• Drive alignment on timelines, KPIs, and success metrics, fostering collaboration across teams to deliver consistent and impactful go-to-market outcomes
• Performance Measurement: Track the adoption and effectiveness of enablement materials to ensure they drive desired outcomes
• Monitor revenue impact from product launches and leverage data-driven insights and feedback to refine enablement strategies, optimizing performance and maximizing business impact
• Standardized Launch Framework: Develop and implement a scalable, standardized framework for all commercially available product launches to ensure consistency, efficiency, and alignment across Revenue, Marketing, and Product teams
• Establish clear processes and best practices that enable repeatable success and seamless cross-functional collaboration