Growth Marketing Manager, Alignable
Offers equity
Social network for small business owners
Job no longer available
Social network for small business owners
21-100 employees
Job no longer available
Offers equity
21-100 employees
Company mission
Alignable's mission is to bring together small business owners from across the globe to help them gain competitive advantage so they can succeed in their business.
Role
Who you are
- Affinity for small business and/or an entrepreneurial spirit
- 5-8 years of experience in marketing, growth, sales, or related roles
- Hands-on experience with growth, lead generation, campaign management, demand generation, and/or lifecycle marketing
- Ability to capture and share key data and insights to drive marketing strategies and decisions
- Excellent written and verbal communication skills
- Experience creating and executing successful multi-channel segmented marketing campaigns, ideally for a networking, freemium, or SaaS product
- Proficiency with marketing automation platforms like Hubspot, Iterable, or Marketo
- Proficiency with data analytics platforms like Amplitude, Looker, or Tableau
What the job involves
- As a Growth Marketing Manager, Communities & Events at Alignable, you'll help real business owners find success in their local and virtual communities. The Community Programs team drives engagement in our groups, virtual events, and in-person networking events. We facilitate productive interactions using our groups and events features
- Report directly to the Senior Director, Marketing
- Use a growth mindset and marketing execution skills to bring our programs to more members and drive community engagement
- Collaborate with Program leads to utilize marketing channels, product-led growth, in-person experiences, and individual advocates to enhance engagement metrics
- Implement marketing tools and tactics like growth hacking, email marketing, and product-led growth to increase engagement, success, and retention
- Conduct iterative testing and implement bold new strategies
- Leverage people, events, content, and format to achieve our goals
- Campaign Development and Execution: Design, develop, and execute marketing campaigns across various channels to drive community engagement and event participation. Success is measured by increased event attendance and engagement metrics
- Data Analysis and Reporting: Analyze customer data and campaign performance using analytics tools; generate reports to inform strategies and demonstrate the effectiveness of marketing efforts. Success is tracked through continuous improvement based on performance data
- Collaboration: Work closely with Program leads, product, and engineering teams to align marketing initiatives with community goals and product development. Successful collaboration leads to achieving ambitious growth targets
- Content Creation: Develop compelling content for email campaigns, in-product messaging, and other communication channels to engage users and promote events. Success is indicated by high engagement rates and positive customer feedback
- Customer Insight: Engage with community members to gather feedback, understand their needs, and ensure their success within the community. Implementing changes based on this insight will result in more successful campaigns
- Optimization and Testing: Continuously test and optimize marketing tactics to improve engagement and retention rates. Success involves effective iterative testing and achieving key marketing metrics
- Event Promotion: Promote virtual and in-person events through targeted marketing efforts, ensuring high attendance and engagement. Successful events drive meaningful engagement and relationship building
- Segmentation: Define and refine customer segmentation to tailor marketing campaigns and maximize impact. Success is measured by the effectiveness of segmented campaigns in driving customer outcomes
Our take
Building and maintaining a small business is no easy task, especially in more turbulent macroeconomic conditions. As many small businesses face an uncertain future, Alignable supplies a solution for owners to build stronger relationships with other SMBs, and support each other's endeavours.
Put simply, Alignable is a social network for small business owners. It boasts 8 million users, making it the largest SMB referral network in the world, and creates value by enabling users to generate and share leads, build relationships and offer advice to one another.
Lately, it seems Alignable has been focussed on expansion, making efforts to scale its workforce and grow its outreach and user base. With such a unique offering, the company has a clear opportunity for impact as well as the chance to consolidate its market lead.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Health insurance
- Dental, vision, mental health & life insurance
- Opt-in short & long-term disability solutions
- Unlimited time off
- Minimum 2 weeks (back to back) PTO taken each year
- Paid parental leave for birthing & non-birthing parents
- Flexible working
- 401k program
- Professional development compensation
- Remote company
- Access to remote office spaces, e.g. WeWork
- Work from home stipend
Company HQ
Bulfinch Triangle Historic District, Boston, MA
Leadership
Eric Groves
(CEO)Has served on the Board of Directors at a number of companies such as More Than Words and BigCommerce. Was an SVP at Constant Contact for over a decade.
Venkat Krishnamurthy
(President)Board Member at Grand Circle Corporation and Cementos Pacasmayo. Was Founder and CTO of Paraform, which was acquired by Nikon, and also CTO at Checkpoint Systems.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 1 more job at Alignable