Demand Generation Vice President, Red Canary
$230.3-288.8k
+ Bonus and equity
SaaS threat detection and security operations
Job no longer available
SaaS threat detection and security operations
201-500 employees
Job no longer available
$230.3-288.8k
+ Bonus and equity
201-500 employees
Company mission
To make security stronger, safer, and more comprehensive.
Role
Who you are
- 10 - 15 years of Marketing experience, preferably in a B2B SaaS technology company
- Expert in developing, executing, and measuring innovative and results-focused demand generation programs and campaigns across multiple channels
- Deep understanding of paid and organic digital marketing channels, field marketing, and ABX, and skilled at creating and optimizing content to drive results
- Demonstrated analytical experience, particularly in program measurement and return on investment, along with strong program execution skills
- Highly motivated, detail oriented and a self starter with vision
- Ability to work in a fast-paced, demanding environment, with multiple and changing priorities
- A Bachelor’s Degree in communications, marketing, or a related field is required, and an MBA is preferred
- Excellent communication, presentation, prioritization skills
- Prior experience leading a 20+ person demand generation team and supporting company objectives through growth marketing initiatives that result in quality pipeline and revenue growth
- Proven track record of building strong cross-functional relationships and trust between marketing, sales, operations, and finance
What the job involves
- The VP, Demand Generation will be responsible for leading the strategy and execution of programs to generate pipeline for new customer acquisition and expansion
- Reporting directly to the CMO, you will be responsible for creating and executing the company’s demand generation strategy, responsible for 50% of the company’s bookings growth each year. Focused on data and results, you will lead your team to achieve targets for MQLs, MQL quality, and Stage 1 opportunities
- You'll drive both marketing-sourced and influenced pipeline, as well as marketing-sourced revenue
- This executive will scale our demand generation function, which involves finding the right mix of field marketing, ABX, paid digital, SEO, social media, gated content, and website performance
- You will lead the development of an organic growth marketing strategy, including SEO content, website conversion, and email nurture, to decrease dependence on paid media for demand generation
- You will lead all aspects of digital marketing, field marketing, and marketing operations
- Deliver quality marketing-sourced pipeline to meet quarterly and annual goals, achieving KPIs set for pipeline generation and bookings
- Lead all demand generation channels to drive results, measuring the effectiveness, performance, and ROI of marketing spend across all paid and organic channels
- Track and continuously analyze channel performance, uncover insights, and present results to guide data-driven decisions
- Build a scalable demand generation function that drives predictable pipeline results by leading a high-performing team of specialists
- Maintain a feedback loop between sales and marketing to optimize MQL generation and improve early-stage sales conversions
- Build and maintain relationships with senior-level and peer stakeholders across sales, customer success, channels & alliances, and other marketing leaders to facilitate seamless cross-functional coordination and quality pipeline generation
- Own the development and implementation of marketing processes, technology, and data strategies to enhance the efficiency and effectiveness of our marketing organization
Application process
- Application Deadline: June 17, 2024
Our take
Red Canary is a leading provider of managed detection and response (MDR) services, dedicated to protecting organizations from threats across cloud workloads, identities, SaaS applications, networks and endpoints. The company offers advanced threat intelligence and 24/7 monitoring to help security teams reduce risks and respond effectively.
Recently the company introduced new features and updates to further enhance its services. The company expanded support to Amazon Web Services, Microsoft Azure, and Google Cloud Platform, and partnered with clients to modernize Security Operations Centers using Microsoft Sentinel, demonstrating Red Canary's commitment to improving security operations and maximizing existing security investments.
Red Canary's success is evident from its impressive client base and industry recognition. Protecting over 2.5M endpoints with a 99% threat accuracy and maintaining a customer satisfaction rating of around 99%. The company now plans to expand its impact to reach over 150,000 professionals through educational initiatives.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$81m
SERIES C
Apr 2019
$34m
EARLY VC
Total funding: $129.9m
Company benefits
- Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period
- All new hires are eligible for benefits as of their first day
- Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays
- Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses
- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US
- Full base pay to bond/care for your new child
Company HQ
Union Station, Denver, CO
Leadership
Brian Beyer
(CEO)Having studied at Purdue University, they worked as a Software Development Lead at Northrop Grumman and Solidyn for almost 4 years. They left Kyrus Technology in January 2014 to co-found Red Canary.
Chris Rothe
(CTO)They started their career as an IT Specialist, before spending over 3 years at Lockheed Martin as a Software Engineer and VP of Technology at Soidyn Solutions. Following 9 months at Kyrus, they co-founded Red Canary in January 2014.
Share this job