Digital Marketing Manager, Braze
SEM
$107-145k
OTE
$85.6-116k
BASE
OTE includes bonus or commission + Equity grants of restricted stock (RSUs)
Customer engagement platform
Job no longer available
Customer engagement platform
1001+ employees
Job no longer available
$107-145k
OTE
$85.6-116k
BASE
OTE includes bonus or commission + Equity grants of restricted stock (RSUs)
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- The ideal candidate must have experience running global search campaigns, operate with a data driven mindset, and be comfortable operating in a fast-paced, changing environment
- 7+ years running global paid search campaigns and a deep understanding of regional nuances when executing campaigns, including a proven track record of successfully managing localized ads in LATAM, EMEA and APAC markets
- Google Campaign Expert: Proficiency in managing various Google campaign types, including Performance Max, Value Based Bidding, Display for remarketing, and Youtube. Google ads certification preferred
- Experience managing six-figure monthly budgets and the ability to make informed decisions on budget allocation based on performance data
- Excellent written, verbal, and visual communication skills with a strong attention to detail
- Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, propose solutions, and resolve issues
- B2B Saas or prior agency experience preferred
What the job involves
- Braze is looking for a paid search expert to evolve and scale our Global SEM strategy
- As a key member of our Global Digital Marketing team, you will work alongside colleagues based in diverse regions
- Reporting to the Senior Manager of Global Digital Marketing, this role will collaborate with cross functional marketing teams to develop and execute paid search strategies that are part of holistic, multifaceted global campaigns
- The role will be responsible for optimizing campaigns Globally and rolling out localization strategies within the Regional markets
- Your primary focus will be generating pipeline and optimizing pipe to spend ratios through bid optimizations, A/B split testing, and landing page optimizations
- Develop and implement strategic paid search campaigns across AMERICAS, EMEA and APAC to align with business goals and drive pipeline and bookings growth
- Set up campaigns, develop keyword lists, create ad groups, write ads, set up targeting and create audience segments with paid search platforms (Google Ads & Bing Ads)
- Optimize current setup/approach, identifying new opportunities for architecture, ad types, bidding, copy, and landing experience. Implement tests to prove enhancement through new approaches
- Conduct regular analysis of Channel/Campaign performance and adjust strategy accordingly to improve KPIs
- Work within Google Tag Manager to efficiently manage and deploy essential tracking tags and ensure accurate data collection
- Collaborate with the SEO team to ensure alignment between paid search and organic search efforts, leveraging SEO insights for paid campaigns
Our take
Braze was founded out of an opportunity to build a company in the mobile space, inspired by the success of Android. This decision was driven by the belief that technology can help build stronger and more valuable relationships between brands and customers. It is now a leading customer engagement platform that powers connections between consumers and the brands they love.
Braze does this by delivering messaging experiences through push notifications, apps, and emails, built specifically for today's always-connected customers. This replaces badly integrated tools and outdated databases, making customer relationships more personalised through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
As a venture-backed company, its clients now include Headspace, Canva, Max, Headspace, Domino's, Peloton and Depop. These clients use Braze to launch more effective messaging campaigns with less effort in the current mobile-first world. No doubt it's placement on the 2024 US News Best Technology Companies To Work For list will draw in more talent, whilst its growth to 10 new offices across North America, APAC regions and Europe indicates promising growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Talent Development: We support your professional growth through formal career pathing, learning platforms, and our Global Learning Stipend
- Global Presence: Our global presence—15 cities and growing—provides opportunities to work and connect with top talent around the world
- ESPP: We offer an Employee Stock Purchasing Plan to all employees globally.
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
- Seek the Truth: We combine intelligence with humility to challenge assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
Company HQ
NoMad, New York, NY
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Braze
Mel Windley (Director of Global Inclusion and Opportunity)
- Braze takes an inclusion-first approach and holds the philosophy that Global Inclusion and Opportunity must be built into business processes in order to have lasting and meaningful impact. The future we want to shape is one where people from diverse backgrounds and experiences can thrive and have meaningful careers at Braze.
Share this job
View 14 more jobs at Braze